IoT Coffee Talk: Episode 332 -"Wham Bam Amsterdam" (The Things Conference 2026)

[cheering] [cheering] >> We're back. I'm back. >> We're back. I'm back. >> We're back. I'm back. >> We just started this conversation. >> Ah, welcome back to coffee talk. Oh my >> Ah, welcome back to coffee talk. Oh my god, I can't believe I didn't press the god, I can't believe I didn't press the god, I can't believe I didn't press the start button. And hey Vinky, start button. And hey Vinky, start button. And hey Vinky, congratulations on things congratulations on things congratulations on things [clears throat] 2026. [clears throat] 2026. [clears throat] 2026. >> Thank you very much. Thank you very >> Thank you very much. Thank you very >> Thank you very much. Thank you very much. [laughter] much. [laughter] much. [laughter] >> That was a great conference. >> That was a great conference. >> That was a great conference. >> Great conference. >> Great conference. >> Great conference. >> It it was amazing. So um yeah, we had a >> It it was amazing. So um yeah, we had a >> It it was amazing. So um yeah, we had a great time. We had a great time. great time. We had a great time. great time. We had a great time. >> Yeah. Um >> Yeah. Um >> Yeah. Um >> absolutely great people, great partners, >> absolutely great people, great partners, >> absolutely great people, great partners, great sessions, good speakers. Yeah, you great sessions, good speakers. Yeah, you great sessions, good speakers. Yeah, you had the whole thing, man. had the whole thing, man. had the whole thing, man. >> Yeah, >> Yeah, >> Yeah, >> absolutely. >> absolutely. >> absolutely. >> Good stuff. >> Good stuff. >> Good stuff. as usual. as usual. as usual. >> The whole the whole crew did such a >> The whole the whole crew did such a >> The whole the whole crew did such a great job. great job. great job. >> Oh yeah, [laughter] >> Oh yeah, [laughter] >> Oh yeah, [laughter] >> absolutely. >> absolutely. >> absolutely. >> Absolutely. >> Absolutely. >> Absolutely. >> And then, you know, all of us are >> And then, you know, all of us are >> And then, you know, all of us are extremely jetlagged except for Devon extremely jetlagged except for Devon extremely jetlagged except for Devon because he didn't go and because he didn't go and because he didn't go and >> I'm feeling so bad seeing all the, you >> I'm feeling so bad seeing all the, you >> I'm feeling so bad seeing all the, you know, living vicariously through all of know, living vicariously through all of know, living vicariously through all of your posts and then hearing about this your posts and then hearing about this your posts and then hearing about this conference. I'm, you know, winky. I'm so conference. I'm, you know, winky. I'm so conference. I'm, you know, winky. I'm so so sad I missed this. But next year, so sad I missed this. But next year, so sad I missed this. But next year, >> next stop is Fort Lauderdale. Next year, >> next stop is Fort Lauderdale. Next year, >> next stop is Fort Lauderdale. Next year, next next next >> stop.

>> stop. >> stop. >> Next year is going to be at Fort >> Next year is going to be at Fort >> Next year is going to be at Fort Lauderdale. And uh Lauderdale. And uh Lauderdale. And uh >> so there's no excuse. We got to be >> so there's no excuse. We got to be >> so there's no excuse. We got to be there. there. there. >> I got to be got to be got to be close. >> I got to be got to be got to be close. >> I got to be got to be got to be close. 11. 11. 11. >> I try to twist my arm to leave Chicago >> I try to twist my arm to leave Chicago >> I try to twist my arm to leave Chicago in February to go to Florida for this in February to go to Florida for this in February to go to Florida for this IoT expo. But what are you going to say, IoT expo. But what are you going to say, IoT expo. But what are you going to say, Vinky? Vinky? Vinky? >> Yeah. So, so now this year was was >> Yeah. So, so now this year was was >> Yeah. So, so now this year was was amazing and thanks a lot for everybody amazing and thanks a lot for everybody amazing and thanks a lot for everybody joining here. I I I I have to jump in a joining here. I I I I have to jump in a joining here. I I I I have to jump in a bit just so thanks for for having me bit just so thanks for for having me bit just so thanks for for having me shortly on the show but uh the the shortly on the show but uh the the shortly on the show but uh the the things conference port Laura there was a things conference port Laura there was a things conference port Laura there was a 9 10 11 in February uh together with IT 9 10 11 in February uh together with IT 9 10 11 in February uh together with IT expo which is an MSP IT conference expo which is an MSP IT conference expo which is an MSP IT conference >> um and u you re you guys reviewed the >> um and u you re you guys reviewed the >> um and u you re you guys reviewed the show without me I will be on the next show without me I will be on the next show without me I will be on the next IoT coffee talk IoT coffee talk IoT coffee talk >> but um buddy I wanted to say hi >> but um buddy I wanted to say hi >> but um buddy I wanted to say hi >> uh and I hope you guys enjoyed Amsterdam >> uh and I hope you guys enjoyed Amsterdam >> uh and I hope you guys enjoyed Amsterdam Uh, the weather was great. So, Uh, the weather was great. So, Uh, the weather was great. So, >> not only to Amsterdam and the show, it >> not only to Amsterdam and the show, it >> not only to Amsterdam and the show, it was fantastic. was fantastic. was fantastic. >> Yeah, really well on with your vibe >> Yeah, really well on with your vibe >> Yeah, really well on with your vibe coded app. So, yeah, congratulations.

coded app. So, yeah, congratulations. coded app. So, yeah, congratulations. >> Don't tell anybody. Cool. I I have to >> Don't tell anybody. Cool. I I have to >> Don't tell anybody. Cool. I I have to get the kits now, but thanks for get the kits now, but thanks for get the kits now, but thanks for >> All right. Sorry about that, dude. Great >> All right. Sorry about that, dude. Great >> All right. Sorry about that, dude. Great seeing you, man. Adios. seeing you, man. Adios. seeing you, man. Adios. Adios. All right. All right. Adios. All right. All right. Adios. All right. All right. >> Oh my god. >> Oh my god. >> Oh my god. >> Good stuff, man. No. No. >> Good stuff, man. No. No. >> Good stuff, man. No. No. It happens, man. Yeah, it happens. You It happens, man. Yeah, it happens. You It happens, man. Yeah, it happens. You know, know, know, >> at least we didn't go the full hour and >> at least we didn't go the full hour and >> at least we didn't go the full hour and then realize that we then realize that we then realize that we >> Yeah, that's never happened before. >> Yeah, that's never happened before. >> Yeah, that's never happened before. [laughter] [laughter] [laughter] >> Well, you know, there's like a there's a >> Well, you know, there's like a there's a >> Well, you know, there's like a there's a first time for everything. You know, first time for everything. You know, first time for everything. You know, there's a first time every single time. there's a first time every single time. there's a first time every single time. >> Usually, you're the guy who catches it, >> Usually, you're the guy who catches it, >> Usually, you're the guy who catches it, Rob. Rob. Rob. >> Yeah. >> Yeah. >> Yeah. >> You go, "Hey, you now that was good >> You go, "Hey, you now that was good >> You go, "Hey, you now that was good rehearsal. rehearsal. rehearsal. >> That was a good rehearsal." Yeah. Yeah. >> That was a good rehearsal." Yeah. Yeah. >> That was a good rehearsal." Yeah. Yeah. We should uh we should experiment with a We should uh we should experiment with a We should uh we should experiment with a live stream, Leonard, and then it gets live stream, Leonard, and then it gets live stream, Leonard, and then it gets recorded automatically on YouTube. You recorded automatically on YouTube. You recorded automatically on YouTube. You don't even have to don't even have to don't even have to >> Yeah. >> Yeah. >> Yeah. >> Oh. Oh, okay. Wow. >> Oh. Oh, okay. Wow. >> Oh. Oh, okay. Wow. >> Well, Leonard, you can always have AI >> Well, Leonard, you can always have AI >> Well, Leonard, you can always have AI generate the 30 minutes of missing generate the 30 minutes of missing generate the 30 minutes of missing content. content. content. >> Yeah. Take this 30 minutes and then have >> Yeah. Take this 30 minutes and then have >> Yeah. Take this 30 minutes and then have AI generate the previous [laughter] AI generate the previous [laughter] AI generate the previous [laughter] >> Exactly.

>> Exactly. >> Exactly. You know what I'm saying? You know what I'm saying? You know what I'm saying? Over and over again. Over and over again. Over and over again. >> Yeah. So, poor Devin couldn't get there >> Yeah. So, poor Devin couldn't get there >> Yeah. So, poor Devin couldn't get there from Chicago, you know. But I was in from Chicago, you know. But I was in from Chicago, you know. But I was in Chicago the week before, man, at that. Chicago the week before, man, at that. Chicago the week before, man, at that. >> Yeah, I saw I saw that. I was at the >> Yeah, I saw I saw that. I was at the >> Yeah, I saw I saw that. I was at the IMTS show, IMTS show, IMTS show, >> right? Everybody was at that show. It >> right? Everybody was at that show. It >> right? Everybody was at that show. It seemed like seemed like seemed like >> Yeah, I was right. I didn't know. It was >> Yeah, I was right. I didn't know. It was >> Yeah, I was right. I didn't know. It was a handover Messa USA show. It just got a handover Messa USA show. It just got a handover Messa USA show. It just got >> something like that. >> something like that. >> something like that. >> Really interesting. >> Really interesting. >> Really interesting. >> Yeah. Yeah. Yeah. It It's like everybody >> Yeah. Yeah. Yeah. It It's like everybody >> Yeah. Yeah. Yeah. It It's like everybody I know in industrial anything was there. I know in industrial anything was there. I know in industrial anything was there. It seems like It seems like It seems like >> How does that compare to like automate? >> How does that compare to like automate? >> How does that compare to like automate? Just curious. Just curious. Just curious. It it was right. Automate was more It it was right. Automate was more It it was right. Automate was more robots and things. It was very similar robots and things. It was very similar robots and things. It was very similar but much I think it was much larger. And but much I think it was much larger. And but much I think it was much larger. And >> IMTS is larger. >> IMTS is larger. >> IMTS is larger. >> IMTS was larger. Automate was a lot more >> IMTS was larger. Automate was a lot more >> IMTS was larger. Automate was a lot more around physical a you know AI robotics. around physical a you know AI robotics. around physical a you know AI robotics. This was you know a lot of traditional This was you know a lot of traditional This was you know a lot of traditional CNC you know manufacturing equipment CNC you know manufacturing equipment CNC you know manufacturing equipment along with the stuff along with the stuff along with the stuff >> you know you saw everything a lot of >> you know you saw everything a lot of >> you know you saw everything a lot of vision systems vision systems vision systems >> um along with the same robots. I thought >> um along with the same robots. I thought >> um along with the same robots. I thought some maybe some of the boos didn't miss some maybe some of the boos didn't miss some maybe some of the boos didn't miss move from where automate was between move from where automate was between move from where automate was between automate and now automate and now automate and now >> there's a lot of stuff. So >> there's a lot of stuff. So >> there's a lot of stuff. So >> and IMTS is that just every couple years >> and IMTS is that just every couple years >> and IMTS is that just every couple years or something like that?

or something like that? or something like that? >> I thought it was every year. >> I thought it was every year. >> I thought it was every year. >> Is it every year? Okay. >> Is it every year? Okay. >> Is it every year? Okay. >> Industrial manufacturing technology show >> Industrial manufacturing technology show >> Industrial manufacturing technology show and I know Automate is moving to Vegas. and I know Automate is moving to Vegas. and I know Automate is moving to Vegas. Will be in Vegas next year. Will be in Vegas next year. Will be in Vegas next year. >> Yes, Vegas. >> Yes, Vegas. >> Yes, Vegas. >> Okay. All right. That's good to know. >> Okay. All right. That's good to know. >> Okay. All right. That's good to know. Yeah. I was in town and we were just Yeah. I was in town and we were just Yeah. I was in town and we were just doing a one day AI data thing. the IDC doing a one day AI data thing. the IDC doing a one day AI data thing. the IDC was budding on was budding on was budding on >> that we did downtown. We were at the >> that we did downtown. We were at the >> that we did downtown. We were at the convene location just a couple of blocks convene location just a couple of blocks convene location just a couple of blocks from Sears Tower or Willis Tower, from Sears Tower or Willis Tower, from Sears Tower or Willis Tower, whatever. whatever. whatever. >> Yeah. Um >> Yeah. Um >> Yeah. Um >> or they call it Sears Tower. >> or they call it Sears Tower. >> or they call it Sears Tower. >> Yeah. But it was cool cuz I got to I got >> Yeah. But it was cool cuz I got to I got >> Yeah. But it was cool cuz I got to I got to host a round table dinner on the 66th to host a round table dinner on the 66th to host a round table dinner on the 66th floor up at the Metropolitan up there uh floor up at the Metropolitan up there uh floor up at the Metropolitan up there uh in Willis Tower and uh that was amazing. in Willis Tower and uh that was amazing. in Willis Tower and uh that was amazing. That was really cool. No doubt about it. That was really cool. No doubt about it. That was really cool. No doubt about it. >> Go to heights. >> Go to heights. >> Go to heights. >> No. No. I'm all in. I'm all in. >> No. No. I'm all in. I'm all in. >> No. No. I'm all in. I'm all in. >> Unless you're standing at the edge in >> Unless you're standing at the edge in >> Unless you're standing at the edge in the window. I guess it's not really that the window. I guess it's not really that the window. I guess it's not really that >> Yeah. Yeah. And you know, it was >> Yeah. Yeah. And you know, it was >> Yeah. Yeah. And you know, it was actually really foggy or cloudy up actually really foggy or cloudy up actually really foggy or cloudy up there.

there. there. >> You're up in the clouds. >> You're up in the clouds. >> You're up in the clouds. >> Reminds you when I was in Taipei. >> Reminds you when I was in Taipei. >> Reminds you when I was in Taipei. Speaking of that, actually, our eventi Speaking of that, actually, our eventi Speaking of that, actually, our eventi Taipei is coming up in the October 22nd, Taipei is coming up in the October 22nd, Taipei is coming up in the October 22nd, 23rd. Right near Taipei 101, but like 23rd. Right near Taipei 101, but like 23rd. Right near Taipei 101, but like Yeah. But I went up to Taipei 101 when I Yeah. But I went up to Taipei 101 when I Yeah. But I went up to Taipei 101 when I was there last fall. was there last fall. was there last fall. and super foggy out. So, unfortunately, and super foggy out. So, unfortunately, and super foggy out. So, unfortunately, you get up there and it's just, you you get up there and it's just, you you get up there and it's just, you know, you can't see anything. You're in know, you can't see anything. You're in know, you can't see anything. You're in the clouds. the clouds. the clouds. >> It's kind of cool. You can see it's >> It's kind of cool. You can see it's >> It's kind of cool. You can see it's almost like you're flying in an almost like you're flying in an almost like you're flying in an airplane. You can see the the grounds airplane. You can see the the grounds airplane. You can see the the grounds where where where >> I just like when I'm there in Sears >> I just like when I'm there in Sears >> I just like when I'm there in Sears Tower and there's all this content about Tower and there's all this content about Tower and there's all this content about it, you know, historical stuff, you it, you know, historical stuff, you it, you know, historical stuff, you know, lots of tourists go there and know, lots of tourists go there and know, lots of tourists go there and people have known about it since the people have known about it since the people have known about it since the 70s. I just like how they remind you 70s. I just like how they remind you 70s. I just like how they remind you that, oh, that new World Trade Center that, oh, that new World Trade Center that, oh, that new World Trade Center thing we built in New York, you know, thing we built in New York, you know, thing we built in New York, you know, that's 1776 and supposed to be taller. that's 1776 and supposed to be taller. that's 1776 and supposed to be taller. It's like, give me a break. How did they It's like, give me a break. How did they It's like, give me a break. How did they let an antenna qualify as height? It's let an antenna qualify as height? It's let an antenna qualify as height? It's like, and so it's like, no, Sears Tower like, and so it's like, no, Sears Tower like, and so it's like, no, Sears Tower actually with usable floors with people actually with usable floors with people actually with usable floors with people in it is taller than that thing is. Um, in it is taller than that thing is. Um, in it is taller than that thing is. Um, why did why, you know, why did they why did why, you know, why did they why did why, you know, why did they whist out and not just push on, you whist out and not just push on, you whist out and not just push on, you know? I don't know.

>> No, I but I remember when they put the >> No, I but I remember when they put the big antenna on it and then they worked big antenna on it and then they worked big antenna on it and then they worked with some organization. Is there like with some organization. Is there like with some organization. Is there like some global official organization that some global official organization that some global official organization that tells you your how tall your tower is or tells you your how tall your tower is or tells you your how tall your tower is or whatever? And they said, "All right, whatever? And they said, "All right, whatever? And they said, "All right, we've I don't know if they had to get a we've I don't know if they had to get a we've I don't know if they had to get a waiver. We have qualified you to be this waiver. We have qualified you to be this waiver. We have qualified you to be this many stories tall." And it's like, is it many stories tall." And it's like, is it many stories tall." And it's like, is it really? It's an antenna. really? It's an antenna. really? It's an antenna. >> Yeah. >> Yeah. >> Yeah. >> Anyway, anyway, that was >> Anyway, anyway, that was >> Anyway, anyway, that was >> Yeah, it was Aspires of Patronis Towers, >> Yeah, it was Aspires of Patronis Towers, >> Yeah, it was Aspires of Patronis Towers, I think, that started all this I think, that started all this I think, that started all this controversy because they said, controversy because they said, controversy because they said, >> "Yeah, >> "Yeah, >> "Yeah, >> you know, this counts and now we're the >> you know, this counts and now we're the >> you know, this counts and now we're the tallest building in the world at the tallest building in the world at the tallest building in the world at the time was protesting." time was protesting." time was protesting." >> I've been in those towers. That's cool. >> I've been in those towers. That's cool. >> I've been in those towers. That's cool. Microsoft had an office in one of them Microsoft had an office in one of them Microsoft had an office in one of them and yeah, that those were pretty cool. and yeah, that those were pretty cool. and yeah, that those were pretty cool. And there's like a And there's like a And there's like a >> deal that connects a bridge between >> deal that connects a bridge between >> deal that connects a bridge between them. That was pretty that's neat stuff them. That was pretty that's neat stuff them. That was pretty that's neat stuff for sure. Yeah. for sure. Yeah. for sure. Yeah. >> Um, yes. It's all a race, isn't it? Who >> Um, yes. It's all a race, isn't it? Who >> Um, yes. It's all a race, isn't it? Who could be the tallest? could be the tallest? could be the tallest? >> Oh, geez. >> Oh, geez. >> Oh, geez. >> Yeah, but sometimes it can be false. >> Yeah, but sometimes it can be false. >> Yeah, but sometimes it can be false. Just like saying you're entertainer of Just like saying you're entertainer of Just like saying you're entertainer of the year in Vegas. Everybody's the year in Vegas. Everybody's the year in Vegas. Everybody's entertainer of the year in Vegas. entertainer of the year in Vegas. entertainer of the year in Vegas. [laughter] [laughter] [laughter] >> Or or the best cup of coffee in New >> Or or the best cup of coffee in New >> Or or the best cup of coffee in New York. York. York. >> Yeah. Yeah.

>> Yeah. Yeah. >> Yeah. Yeah. >> Congratulations. >> Congratulations. >> Congratulations. [laughter] YOU DID IT. YOU DID IT. THE [laughter] YOU DID IT. YOU DID IT. THE [laughter] YOU DID IT. YOU DID IT. THE BEST CUP of coffee. BEST CUP of coffee. BEST CUP of coffee. >> Oh my god. >> Oh my god. >> Oh my god. >> Yeah. >> Yeah. >> Yeah. >> Oh, >> Oh, >> Oh, >> good reference there. I like that, >> good reference there. I like that, >> good reference there. I like that, Devin. That's good. Yeah. [laughter] Devin. That's good. Yeah. [laughter] Devin. That's good. Yeah. [laughter] So it was time for those classic So it was time for those classic So it was time for those classic Christmas shows. Christmas shows. Christmas shows. >> That's right. That's right. But I got to >> That's right. That's right. But I got to >> That's right. That's right. But I got to go the guy was telling me what I go to go the guy was telling me what I go to go the guy was telling me what I go to for breakfast. Mitchell's uh somebody for breakfast. Mitchell's uh somebody for breakfast. Mitchell's uh somebody Mitchell's Diner in Chicago. It was Mitchell's Diner in Chicago. It was Mitchell's Diner in Chicago. It was right down the street. It was right down the street. It was right down the street. It was >> I saw your post on that, right? >> I saw your post on that, right? >> I saw your post on that, right? >> Yeah. So some guy was like he's like, >> Yeah. So some guy was like he's like, >> Yeah. So some guy was like he's like, "If you're around, you should go to "If you're around, you should go to "If you're around, you should go to breakfast." Like, "Okay, I'm going to do breakfast." Like, "Okay, I'm going to do breakfast." Like, "Okay, I'm going to do it." And yeah, it was cool. it." And yeah, it was cool. it." And yeah, it was cool. >> It was cool. >> It was cool. >> It was cool. >> Good stuff. It's a legit city, you know >> Good stuff. It's a legit city, you know >> Good stuff. It's a legit city, you know what I mean? There's a lot of generic what I mean? There's a lot of generic what I mean? There's a lot of generic cities in America. They all look like cities in America. They all look like cities in America. They all look like the same, you know, strip center or, you the same, you know, strip center or, you the same, you know, strip center or, you know, anemic downtowns or whatever. You know, anemic downtowns or whatever. You know, anemic downtowns or whatever. You know, I feel like Chicago and New York know, I feel like Chicago and New York know, I feel like Chicago and New York are the only ones that are just super are the only ones that are just super are the only ones that are just super urban real. urban real. urban real. >> I don't know. You know, >> I don't know. You know, >> I don't know. You know, >> think but think of your hometowns and >> think but think of your hometowns and >> think but think of your hometowns and how you take a lot of things for how you take a lot of things for how you take a lot of things for granted. Like Vinky was saying before, granted. Like Vinky was saying before, granted. Like Vinky was saying before, you know, earlier that, you know, he's you know, earlier that, you know, he's you know, earlier that, you know, he's seen Amsterdam in a new light, seen Amsterdam in a new light, seen Amsterdam in a new light, >> but you see it every day and it's it >> but you see it every day and it's it >> but you see it every day and it's it becomes normal to you and then you put becomes normal to you and then you put becomes normal to you and then you put on the lens of a tourist and it all a on the lens of a tourist and it all a on the lens of a tourist and it all a sudden it opens your eyes and it becomes sudden it opens your eyes and it becomes sudden it opens your eyes and it becomes amazing. I don't know about Houston, amazing. I don't know about Houston, amazing. I don't know about Houston, Rob, but [laughter] Rob, but [laughter] Rob, but [laughter] >> you know, I know when sometimes I go >> you know, I know when sometimes I go >> you know, I know when sometimes I go downtown Chicago, I pretend I'm a downtown Chicago, I pretend I'm a downtown Chicago, I pretend I'm a tourist and tourist and tourist and >> new things open up.

>> new things open up. >> new things open up. >> I just as Munich and New Orleans had a >> I just as Munich and New Orleans had a >> I just as Munich and New Orleans had a baby. baby. baby. >> Yeah. Yeah, exactly. >> Yeah. Yeah, exactly. >> Yeah. Yeah, exactly. >> All right. All right. Wow. That's what >> All right. All right. Wow. That's what >> All right. All right. Wow. That's what Amsterdam is. Amsterdam is. Amsterdam is. >> Very We We notice very nice, clean >> Very We We notice very nice, clean >> Very We We notice very nice, clean >> metro system and train system there in >> metro system and train system there in >> metro system and train system there in Amsterdam. Amsterdam. Amsterdam. >> Yeah. >> Yeah. >> Yeah. >> That's very nice. >> That's very nice. >> That's very nice. >> That's not the New Orleans part. That's >> That's not the New Orleans part. That's >> That's not the New Orleans part. That's the Munich part. the Munich part. the Munich part. >> Yeah. >> Yeah. >> Yeah. To get to the airport from To get to the airport from To get to the airport from >> It was so easy. It's so easy and very >> It was so easy. It's so easy and very >> It was so easy. It's so easy and very nice and clean. cuz we have been to many nice and clean. cuz we have been to many nice and clean. cuz we have been to many other cities around the world where the other cities around the world where the other cities around the world where the metro system is pretty sketchy. metro system is pretty sketchy. metro system is pretty sketchy. >> LA I don't think of LA but >> LA I don't think of LA but >> LA I don't think of LA but >> yeah most of them are in the US. >> yeah most of them are in the US. >> yeah most of them are in the US. [laughter] [laughter] [laughter] >> Yeah. Or they just suck, you know. I >> Yeah. Or they just suck, you know. I >> Yeah. Or they just suck, you know. I mean mean mean >> they don't have a train that goes into >> they don't have a train that goes into >> they don't have a train that goes into the airport, you know. the airport, you know. the airport, you know. >> Annoying, >> Annoying, >> Annoying, >> right? >> right? >> right? >> I had a Dokamo colleague come to Chicago >> I had a Dokamo colleague come to Chicago >> I had a Dokamo colleague come to Chicago and all the Ubers were taking so long. I and all the Ubers were taking so long. I and all the Ubers were taking so long. I said, "Why don't you just take the L said, "Why don't you just take the L said, "Why don't you just take the L downtown? Yeah, downtown? Yeah, downtown? Yeah, >> I'm not going to repeat what he said >> I'm not going to repeat what he said >> I'm not going to repeat what he said about the state of our metro about the state of our metro about the state of our metro >> system compared to Tokyo, but it it >> system compared to Tokyo, but it it >> system compared to Tokyo, but it it wasn't it wasn't positive. [laughter] wasn't it wasn't positive. [laughter] wasn't it wasn't positive. [laughter] >> No, man.

>> No, man. >> No, man. >> Yeah. >> Yeah. >> Yeah. >> He goes, "Why does it smell like this?" >> He goes, "Why does it smell like this?" >> He goes, "Why does it smell like this?" I said, "Why?" [laughter] I said, "Why?" [laughter] I said, "Why?" [laughter] >> That's the ambiance. >> That's the ambiance. >> That's the ambiance. >> Smell of Chicago right there. There you >> Smell of Chicago right there. There you >> Smell of Chicago right there. There you go. [laughter] go. [laughter] go. [laughter] >> It's the patina. It's the patina. >> It's the patina. It's the patina. >> It's the patina. It's the patina. >> Yeah. >> Yeah. >> Yeah. >> Oh my gosh. Yeah. That's pretty funny. >> Oh my gosh. Yeah. That's pretty funny. >> Oh my gosh. Yeah. That's pretty funny. Oh wow. Oh wow. Oh wow. >> Yeah. We get spoiled with some of these >> Yeah. We get spoiled with some of these >> Yeah. We get spoiled with some of these metros, but metros, but metros, but >> Yes. Then you come back to the US and >> Yes. Then you come back to the US and >> Yes. Then you come back to the US and all of our trains and things are all all of our trains and things are all all of our trains and things are all Yeah. Not so Yeah. Not so Yeah. Not so >> Yeah. >> Yeah. >> Yeah. >> I usually just say it's almost >> I usually just say it's almost >> I usually just say it's almost non-existent. America is not a train non-existent. America is not a train non-existent. America is not a train country at all. country at all. country at all. >> Train country at all. >> Train country at all. >> Train country at all. >> It's just a hand. It's not Yeah. We only >> It's just a hand. It's not Yeah. We only >> It's just a hand. It's not Yeah. We only There's a long history of um the car There's a long history of um the car There's a long history of um the car companies, the big three, right? companies, the big three, right? companies, the big three, right? Lobbying against a lot of this metro Lobbying against a lot of this metro Lobbying against a lot of this metro transit stuff back in the early 20s, transit stuff back in the early 20s, transit stuff back in the early 20s, right? Oh, yeah. There's a huge there right? Oh, yeah. There's a huge there right? Oh, yeah. There's a huge there was a huge lobbying against cities was a huge lobbying against cities was a huge lobbying against cities building uh like railbased building uh like railbased building uh like railbased transportation transportation transportation >> back in the day back in the 40 30s 40s >> back in the day back in the 40 30s 40s >> back in the day back in the 40 30s 40s 50s all that stuff when that money was 50s all that stuff when that money was 50s all that stuff when that money was being allocated being allocated being allocated >> you know the car companies were actively >> you know the car companies were actively >> you know the car companies were actively lobbying against it lobbying against it lobbying against it >> actively we had like tr in LA right we >> actively we had like tr in LA right we >> actively we had like tr in LA right we had tr in LA had tr in LA had tr in LA >> and then they ripped them all out >> and then they ripped them all out >> and then they ripped them all out >> yeah that's right yeah and it's it's so >> yeah that's right yeah and it's it's so >> yeah that's right yeah and it's it's so now we're sort of course it's we just now we're sort of course it's we just now we're sort of course it's we just opened up the light rail here to airport opened up the light rail here to airport opened up the light rail here to airport in Seattle, which is kind of like BART, in Seattle, which is kind of like BART, in Seattle, which is kind of like BART, but it's like 60 years later and like a but it's like 60 years later and like a but it's like 60 years later and like a [laughter] thousand times more [laughter] thousand times more [laughter] thousand times more expensive.

expensive. expensive. >> Yeah, exactly. >> Yeah, exactly. >> Yeah, exactly. >> Exactly. >> Exactly. >> Exactly. >> Unfortunately, it takes twice as long to >> Unfortunately, it takes twice as long to >> Unfortunately, it takes twice as long to get to take the the light rail to my get to take the the light rail to my get to take the the light rail to my house as it does an Uber. house as it does an Uber. house as it does an Uber. >> Literally more than twice. Almost three >> Literally more than twice. Almost three >> Literally more than twice. Almost three times as long, times as long, times as long, >> even though it only costs three bucks, >> even though it only costs three bucks, >> even though it only costs three bucks, >> right? >> right? >> right? >> So, it's it's uh you know, it's 30 times >> So, it's it's uh you know, it's 30 times >> So, it's it's uh you know, it's 30 times less expensive, but it's three times as less expensive, but it's three times as less expensive, but it's three times as long. So, long. So, long. So, >> yeah. Well, you know, I always thought >> yeah. Well, you know, I always thought >> yeah. Well, you know, I always thought the the car was one of the most the the car was one of the most the the car was one of the most inefficient forms of transportation and, inefficient forms of transportation and, inefficient forms of transportation and, you know, it it fosters sprawl, right? I you know, it it fosters sprawl, right? I you know, it it fosters sprawl, right? I mean, the reason why mean, the reason why mean, the reason why >> Yeah. enables people to live outside the >> Yeah. enables people to live outside the >> Yeah. enables people to live outside the community, community, community, >> freaking nowhere. And um you know, uh >> freaking nowhere. And um you know, uh >> freaking nowhere. And um you know, uh that's not entirely a good thing, that's not entirely a good thing, that's not entirely a good thing, especially if you're designing a city. especially if you're designing a city. especially if you're designing a city. And that's why I mean, remember in like And that's why I mean, remember in like And that's why I mean, remember in like the 80s uh 70s and 80s how disgusting LA the 80s uh 70s and 80s how disgusting LA the 80s uh 70s and 80s how disgusting LA was. move talked about. was. move talked about. was. move talked about. >> It was brown. It was brown. The air was >> It was brown. It was brown. The air was >> It was brown. It was brown. The air was brown. brown. brown. >> The air was Yeah. It was totally >> The air was Yeah. It was totally >> The air was Yeah. It was totally >> disgusting. >> disgusting. >> disgusting. >> Oh, >> Oh, >> Oh, >> yeah. Yeah. I totally remember LA back >> yeah. Yeah. I totally remember LA back >> yeah. Yeah. I totally remember LA back then. then. then. >> Your lungs would burn. I mean, >> Your lungs would burn. I mean, >> Your lungs would burn. I mean, >> yeah.

>> yeah. >> yeah. >> Hey, remember the whole acid rain thing >> Hey, remember the whole acid rain thing >> Hey, remember the whole acid rain thing like in Canada and like in Canada and like in Canada and >> Yeah. >> Yeah. >> Yeah. >> Detroit and stuff. >> Detroit and stuff. >> Detroit and stuff. >> I know. You're right. The car was like a >> I know. You're right. The car was like a >> I know. You're right. The car was like a s typically a single person vehicle, s typically a single person vehicle, s typically a single person vehicle, right? U sort of did a little HOV thing right? U sort of did a little HOV thing right? U sort of did a little HOV thing there, but yeah. No, I mean it was it's there, but yeah. No, I mean it was it's there, but yeah. No, I mean it was it's case study and uh economics and culture case study and uh economics and culture case study and uh economics and culture and um you know what happens is when and um you know what happens is when and um you know what happens is when there's a lot of money behind there's a lot of money behind there's a lot of money behind >> and there's a whole industry behind >> and there's a whole industry behind >> and there's a whole industry behind something that's necessarily good for something that's necessarily good for something that's necessarily good for society then extremely difficult to uh society then extremely difficult to uh society then extremely difficult to uh rest it from its trajectory. Yeah, rest it from its trajectory. Yeah, rest it from its trajectory. Yeah, >> us old-timers when I if I said I made a >> us old-timers when I if I said I made a >> us old-timers when I if I said I made a comment about regular gas, we might know comment about regular gas, we might know comment about regular gas, we might know what I'm talking about, but other people what I'm talking about, but other people what I'm talking about, but other people who don't know what I'm talking about who don't know what I'm talking about who don't know what I'm talking about think that must just be the low-end think that must just be the low-end think that must just be the low-end version of the gas today at the pump. version of the gas today at the pump. version of the gas today at the pump. They don't mean they don't know that we They don't mean they don't know that we They don't mean they don't know that we used to have leaded gas who's had lead used to have leaded gas who's had lead used to have leaded gas who's had lead in it. in it. in it. >> Gas, you can still get leaded gas. Like >> Gas, you can still get leaded gas. Like >> Gas, you can still get leaded gas. Like so I have an old car and it likes leaded so I have an old car and it likes leaded so I have an old car and it likes leaded gas and so gas and so gas and so >> I have a little app that shows me who's >> I have a little app that shows me who's >> I have a little app that shows me who's selling leaded gas in the area and I can selling leaded gas in the area and I can selling leaded gas in the area and I can go fill up. But that was regular gas but go fill up. But that was regular gas but go fill up. But that was regular gas but >> that was regular gas and then we unled >> that was regular gas and then we unled >> that was regular gas and then we unled and the invention of the and we had to and the invention of the and we had to and the invention of the and we had to build this catalytic converter thing in build this catalytic converter thing in build this catalytic converter thing in order to work with unled gas. Um, but order to work with unled gas. Um, but order to work with unled gas. Um, but back to the LA problem and other things, back to the LA problem and other things, back to the LA problem and other things, you know, you see a problem, you solved you know, you see a problem, you solved you know, you see a problem, you solved it. That's how you solve it. You do it.

it. That's how you solve it. You do it. it. That's how you solve it. You do it. >> Yeah. >> Yeah. >> Yeah. >> You know, kind of like the ozone layer >> You know, kind of like the ozone layer >> You know, kind of like the ozone layer we did with fluorocarbons. We got rid of we did with fluorocarbons. We got rid of we did with fluorocarbons. We got rid of it. You got rid of it. it. You got rid of it. it. You got rid of it. >> Hairspray. See the problem, fix the >> Hairspray. See the problem, fix the >> Hairspray. See the problem, fix the problem. There you go. problem. There you go. problem. There you go. >> No, first you create the problem, then >> No, first you create the problem, then >> No, first you create the problem, then you see the problem, then you fix the you see the problem, then you fix the you see the problem, then you fix the problem. That shouldn't have even problem. That shouldn't have even problem. That shouldn't have even existed in the first place, but that's existed in the first place, but that's existed in the first place, but that's right. right. right. >> With your with your product, right? That >> With your with your product, right? That >> With your with your product, right? That fixes fixes fixes >> with your product. Yes. [laughter] >> with your product. Yes. [laughter] >> with your product. Yes. [laughter] Well, first you have to say that the Well, first you have to say that the Well, first you have to say that the world is ending because of your product, world is ending because of your product, world is ending because of your product, but only you can save the world with but only you can save the world with but only you can save the world with your product. your product. your product. >> Only we can save it. Exactly. >> Only we can save it. Exactly. >> Only we can save it. Exactly. >> But then it gets kind of like funny. Uh >> But then it gets kind of like funny. Uh >> But then it gets kind of like funny. Uh because there's always a residual because there's always a residual because there's always a residual impact, right? That is really not all impact, right? That is really not all impact, right? That is really not all that great. Like in Southern California, that great. Like in Southern California, that great. Like in Southern California, it's just all sprawled out and people it's just all sprawled out and people it's just all sprawled out and people complain about the taxes. But if you complain about the taxes. But if you complain about the taxes. But if you have all these roads and infrastructure have all these roads and infrastructure have all these roads and infrastructure you have to maintain, right? you have to maintain, right? you have to maintain, right? >> Yeah. >> Yeah. >> Yeah. If if only they maintained them in If if only they maintained them in If if only they maintained them in California. California. California. >> Yeah, exactly. Which they're starting >> Yeah, exactly. Which they're starting >> Yeah, exactly. Which they're starting not to. You you drive around San Diego. not to. You you drive around San Diego. not to. You you drive around San Diego. It's horrible. Uh but people complain.

It's horrible. Uh but people complain. It's horrible. Uh but people complain. They don't want to pay for this They don't want to pay for this They don't want to pay for this infrastructure. And then what ends up infrastructure. And then what ends up infrastructure. And then what ends up happening is you have uh some happening is you have uh some happening is you have uh some disenfranchisement of especially lower disenfranchisement of especially lower disenfranchisement of especially lower income folks who income folks who income folks who >> But isn't your cost of fuel so high >> But isn't your cost of fuel so high >> But isn't your cost of fuel so high because of taxes? because of taxes? because of taxes? >> Huh? It is >> Huh? It is >> Huh? It is >> your cost of fuel is so high because of >> your cost of fuel is so high because of >> your cost of fuel is so high because of taxes. Consumers of Consumers are taxes. Consumers of Consumers are taxes. Consumers of Consumers are already paying for it. It's not that already paying for it. It's not that already paying for it. It's not that they they they >> not paying because you have to pay for >> not paying because you have to pay for >> not paying because you have to pay for all that infrastructure cost. It's not all that infrastructure cost. It's not all that infrastructure cost. It's not their roads are made. their roads are made. their roads are made. >> We get what you're saying. The the >> We get what you're saying. The the >> We get what you're saying. The the problem is that California pay charges problem is that California pay charges problem is that California pay charges way more in taxes for their people than way more in taxes for their people than way more in taxes for their people than anybody else and they don't take care of anybody else and they don't take care of anybody else and they don't take care of their roads with all that extra money. their roads with all that extra money. their roads with all that extra money. It's a double whammy. It's a double whammy. It's a double whammy. If if the if the if the roads look great If if the if the if the roads look great If if the if the if the roads look great and everything was awesome, you'd go, and everything was awesome, you'd go, and everything was awesome, you'd go, "Okay, it sucks that our taxes are so "Okay, it sucks that our taxes are so "Okay, it sucks that our taxes are so high, but at least you're doing it." high, but at least you're doing it." high, but at least you're doing it." >> But I think that's kind of an impossible >> But I think that's kind of an impossible >> But I think that's kind of an impossible one to because you one to because you one to because you >> Well, it also gets more expensive like >> Well, it also gets more expensive like >> Well, it also gets more expensive like to maintain the roads over time, right?

to maintain the roads over time, right? to maintain the roads over time, right? The materials, right? The materials, right? The materials, right? >> They get old deferred maintenance. We >> They get old deferred maintenance. We >> They get old deferred maintenance. We have a bunch of projects in Washington. have a bunch of projects in Washington. have a bunch of projects in Washington. I think we might have the highest per I think we might have the highest per I think we might have the highest per gallon gas tax in the country in gallon gas tax in the country in gallon gas tax in the country in Washington. Washington. Washington. >> Wow. Beating out California now. >> Wow. Beating out California now. >> Wow. Beating out California now. >> I think so. and the roads, you know, >> I think so. and the roads, you know, >> I think so. and the roads, you know, >> you're number one. You're number one. >> you're number one. You're number one. >> you're number one. You're number one. You're number one. You're number one. You're number one. >> You know, but that's low relative to >> You know, but that's low relative to >> You know, but that's low relative to Europe. You go into Europe, the taxes on Europe. You go into Europe, the taxes on Europe. You go into Europe, the taxes on fuel is even higher, right? But the fuel is even higher, right? But the fuel is even higher, right? But the problem is that the the fuel taxes are problem is that the the fuel taxes are problem is that the the fuel taxes are incredibly regressive, right? So, incredibly regressive, right? So, incredibly regressive, right? So, underserved communities that have to get underserved communities that have to get underserved communities that have to get to work and whatever. It's there's no, to work and whatever. It's there's no, to work and whatever. It's there's no, you know, you pay regardless of your you know, you pay regardless of your you know, you pay regardless of your income the same gas tax and uh it's income the same gas tax and uh it's income the same gas tax and uh it's really can be very destructive u for really can be very destructive u for really can be very destructive u for people budgets. Most most folks are, you people budgets. Most most folks are, you people budgets. Most most folks are, you know, working paycheck to paycheck know, working paycheck to paycheck know, working paycheck to paycheck trying to figure out how do I buy food trying to figure out how do I buy food trying to figure out how do I buy food or do I do this or do I do this or do I do this >> and you start, you know, doubling their >> and you start, you know, doubling their >> and you start, you know, doubling their price of their gas. price of their gas. price of their gas. >> Yeah. >> Yeah. >> Yeah. >> Um it's huge impact because they have to >> Um it's huge impact because they have to >> Um it's huge impact because they have to get to work, you know. get to work, you know. get to work, you know. >> Yeah. >> Yeah. >> Yeah. >> Right. >> Right. >> Right. >> Right. So >> Right. So >> Right. So >> I was in England the week before, right? >> I was in England the week before, right? >> I was in England the week before, right? And so petrol, gasoline is a 1.70 a And so petrol, gasoline is a 1.70 a And so petrol, gasoline is a 1.70 a liter and diesel is 1.90 a liter. That's liter and diesel is 1.90 a liter. That's liter and diesel is 1.90 a liter. That's not what goes on in America. It's not what goes on in America. It's not what goes on in America. It's double. And so that ripples that ripples double. And so that ripples that ripples double. And so that ripples that ripples through the whole ecosystem down to the through the whole ecosystem down to the through the whole ecosystem down to the consumer just the price of diesel. Not consumer just the price of diesel. Not consumer just the price of diesel. Not because it makes their tank more because it makes their tank more because it makes their tank more expensive to fill up to go to the store, expensive to fill up to go to the store, expensive to fill up to go to the store, but all of the retail and products that but all of the retail and products that but all of the retail and products that are moved via diesel then get more are moved via diesel then get more are moved via diesel then get more expensive. And all of that is tax for expensive. And all of that is tax for expensive. And all of that is tax for us. So my family over there were blown us. So my family over there were blown us. So my family over there were blown away that diesel was twice as much as away that diesel was twice as much as away that diesel was twice as much as petrol considering it's one of the first petrol considering it's one of the first petrol considering it's one of the first things that comes off when you

things that comes off when you things that comes off when you >> start refining crude. So, did you bring >> start refining crude. So, did you bring >> start refining crude. So, did you bring some diesel back with you? [laughter] some diesel back with you? [laughter] some diesel back with you? [laughter] >> Had to get it through customs. >> Had to get it through customs. >> Had to get it through customs. >> Yeah. >> Yeah. >> Yeah. >> What's that? Had >> What's that? Had >> What's that? Had >> to get it through the [laughter] jug. >> to get it through the [laughter] jug. >> to get it through the [laughter] jug. >> Jug of diesel fuel. >> Jug of diesel fuel. >> Jug of diesel fuel. >> Yeah. >> Yeah. >> Yeah. >> Ode crude. >> Ode crude. >> Ode crude. >> OD crude. >> OD crude. >> OD crude. >> Exactly. I did read an article about >> Exactly. I did read an article about >> Exactly. I did read an article about speaking of smuggling things back from speaking of smuggling things back from speaking of smuggling things back from Europe. Um, which some which will sound Europe. Um, which some which will sound Europe. Um, which some which will sound familiar because I've had to pay a lot familiar because I've had to pay a lot familiar because I've had to pay a lot of money for this. people in Paris of money for this. people in Paris of money for this. people in Paris smuggling French butter back into the smuggling French butter back into the smuggling French butter back into the US. US. US. >> Really? >> Really? >> Really? >> I read a whole article on it. It's a >> I read a whole article on it. It's a >> I read a whole article on it. It's a thing right now. It's not just Mcronone thing right now. It's not just Mcronone thing right now. It's not just Mcronone mccrons and all the other things. It's mccrons and all the other things. It's mccrons and all the other things. It's um Yeah, it's it's butter. It's French um Yeah, it's it's butter. It's French um Yeah, it's it's butter. It's French salt. salt. salt. >> I think you need to you need to smuggle >> I think you need to you need to smuggle >> I think you need to you need to smuggle Tylenol into France because when we were Tylenol into France because when we were Tylenol into France because when we were there this past summer, I tried to get a there this past summer, I tried to get a there this past summer, I tried to get a Tylenol for my wife and I went to the Tylenol for my wife and I went to the Tylenol for my wife and I went to the whatever uh local drugstore and it's whatever uh local drugstore and it's whatever uh local drugstore and it's highly regulated. So they ask you like, highly regulated. So they ask you like, highly regulated. So they ask you like, "Well, who is it for? What is what are "Well, who is it for? What is what are "Well, who is it for? What is what are their symptoms?" I'm like, "What do you their symptoms?" I'm like, "What do you their symptoms?" I'm like, "What do you mean what are their symptoms?" Like, mean what are their symptoms?" Like, mean what are their symptoms?" Like, "Sell me the headache.

"Sell me the headache. "Sell me the headache. >> Sell me the Tylenol." Exactly. >> Sell me the Tylenol." Exactly. >> Sell me the Tylenol." Exactly. [laughter] [laughter] [laughter] >> Isn't this America? And they're like, >> Isn't this America? And they're like, >> Isn't this America? And they're like, "No, this is France." "No, this is France." "No, this is France." >> France. >> France. >> France. >> Oh, man. >> Oh, man. >> Oh, man. >> What? >> What? >> What? >> You can't buy Tylenol in France. It's >> You can't buy Tylenol in France. It's >> You can't buy Tylenol in France. It's not called Tylenol. It's called not called Tylenol. It's called not called Tylenol. It's called something else. But you have to you have something else. But you have to you have something else. But you have to you have to practically have a prescription. And to practically have a prescription. And to practically have a prescription. And they get interrogated by the pharmacist they get interrogated by the pharmacist they get interrogated by the pharmacist about why should you even buy this about why should you even buy this about why should you even buy this stuff. stuff. stuff. >> Yeah. Well, they all they all tough it >> Yeah. Well, they all they all tough it >> Yeah. Well, they all they all tough it out there in Europe, I guess, right? out there in Europe, I guess, right? out there in Europe, I guess, right? >> Yes. You know, but >> Yes. You know, but >> Yes. You know, but >> yeah, unlike in Asia where they eat all >> yeah, unlike in Asia where they eat all >> yeah, unlike in Asia where they eat all kinds of weird stuff, they have all kinds of weird stuff, they have all kinds of weird stuff, they have all kinds of like uh kinds of like uh kinds of like uh >> Beetle nut. Beetle nut. [laughter] >> Beetle nut. Beetle nut. [laughter] >> Beetle nut. Beetle nut. [laughter] >> But uh >> But uh >> But uh >> they found they found a uh they found I >> they found they found a uh they found I >> they found they found a uh they found I think it was the oldest uh proof of the think it was the oldest uh proof of the think it was the oldest uh proof of the use of like drugs or something because use of like drugs or something because use of like drugs or something because they found some ancient skeleton and they found some ancient skeleton and they found some ancient skeleton and that the teeth were all rotted from like that the teeth were all rotted from like that the teeth were all rotted from like beetle nut like this. beetle nut like this. beetle nut like this. >> That doesn't sound like a >> That doesn't sound like a >> That doesn't sound like a >> chewing beetlenut. So what was happening >> chewing beetlenut. So what was happening >> chewing beetlenut. So what was happening back and this is 10,000 years ago. back and this is 10,000 years ago. back and this is 10,000 years ago. People would have like a toothache, you People would have like a toothache, you People would have like a toothache, you know, and so they would eat the beetle know, and so they would eat the beetle know, and so they would eat the beetle nut to help alleviate the pain because nut to help alleviate the pain because nut to help alleviate the pain because no one knows no one knows no one knows gives you a little bit of a thing going gives you a little bit of a thing going gives you a little bit of a thing going on. And but then the problem is the on. And but then the problem is the on. And but then the problem is the beetle nut would then rot their teeth so beetle nut would then rot their teeth so beetle nut would then rot their teeth so it would get worse and so they'd have to it would get worse and so they'd have to it would get worse and so they'd have to chew more beetlenut to kind of numb the chew more beetlenut to kind of numb the chew more beetlenut to kind of numb the pain, pain, pain, >> you know. So >> you know. So >> you know. So >> yeah. So it's like >> yeah. So it's like >> yeah. So it's like later the the side effects.

later the the side effects. later the the side effects. >> Lesson learned. Kids out there, don't >> Lesson learned. Kids out there, don't >> Lesson learned. Kids out there, don't try beetle nut. try beetle nut. try beetle nut. >> And we of course know all this >> And we of course know all this >> And we of course know all this [laughter] that Pete told us about cuz [laughter] that Pete told us about cuz [laughter] that Pete told us about cuz they put it on Wikipedia 10,000 years they put it on Wikipedia 10,000 years they put it on Wikipedia 10,000 years ago. [laughter] There's there it is. ago. [laughter] There's there it is. ago. [laughter] There's there it is. >> Yeah. Well, there it is. >> Yeah. Well, there it is. >> Yeah. Well, there it is. >> The Philip Morris business model beetle. >> The Philip Morris business model beetle. >> The Philip Morris business model beetle. >> That's right. That's right. 10,000 years >> That's right. That's right. 10,000 years >> That's right. That's right. 10,000 years ago. Actually, if you so if you take uh ago. Actually, if you so if you take uh ago. Actually, if you so if you take uh uh cabs in Taiwan, and by the way, AJI uh cabs in Taiwan, and by the way, AJI uh cabs in Taiwan, and by the way, AJI Taipei is happening October 22nd, 23rd. Taipei is happening October 22nd, 23rd. Taipei is happening October 22nd, 23rd. >> So, just let you know, you should go >> So, just let you know, you should go >> So, just let you know, you should go there. You are the best. Awesome. there. You are the best. Awesome. there. You are the best. Awesome. >> But, you know, you go to the best is >> But, you know, you go to the best is >> But, you know, you go to the best is when you take a cab in Taipei, which is, when you take a cab in Taipei, which is, when you take a cab in Taipei, which is, you know, usually an adventure. It's an you know, usually an adventure. It's an you know, usually an adventure. It's an very aggressive adventure. Um, and you very aggressive adventure. Um, and you very aggressive adventure. Um, and you know, the cab driver is like just know, the cab driver is like just know, the cab driver is like just chomping on the beetlenut. He's just chomping on the beetlenut. He's just chomping on the beetlenut. He's just chewing on that stuff and you're you're chewing on that stuff and you're you're chewing on that stuff and you're you're whizzing down the road there and uh you whizzing down the road there and uh you whizzing down the road there and uh you just got to hang on. Don't just don't just got to hang on. Don't just don't just got to hang on. Don't just don't look. That's my my suggestion. look. That's my my suggestion. look. That's my my suggestion. >> Just don't look. >> Just don't look. >> Just don't look. >> Don't look. Look at your phone. Look at >> Don't look. Look at your phone. Look at >> Don't look. Look at your phone. Look at your phone. your phone. your phone. >> Pass out. >> Pass out. >> Pass out. >> So basically they're saying it should be >> So basically they're saying it should be >> So basically they're saying it should be like the movies like they put you in the like the movies like they put you in the like the movies like they put you in the car and put the bag over your head.

car and put the bag over your head. car and put the bag over your head. >> Pretty much they should give you an >> Pretty much they should give you an >> Pretty much they should give you an optional bag to put on your head. optional bag to put on your head. optional bag to put on your head. >> Optional bag to put on your head so you >> Optional bag to put on your head so you >> Optional bag to put on your head so you just don't even know the horror of what just don't even know the horror of what just don't even know the horror of what might happen to you. might happen to you. might happen to you. >> Yeah, that's Taipei. Although going back >> Yeah, that's Taipei. Although going back >> Yeah, that's Taipei. Although going back to transit, I think Taipei transit to transit, I think Taipei transit to transit, I think Taipei transit system is actually quite good. So, not system is actually quite good. So, not system is actually quite good. So, not >> they've gotten a lot better, I think, >> they've gotten a lot better, I think, >> they've gotten a lot better, I think, especially in China, the mainland. They especially in China, the mainland. They especially in China, the mainland. They used to be crazy, super crazy drivers. used to be crazy, super crazy drivers. used to be crazy, super crazy drivers. >> But, uh, you know, a little bit. >> But, uh, you know, a little bit. >> But, uh, you know, a little bit. >> I I'm looking up what a Beetle nut is. >> I I'm looking up what a Beetle nut is. >> I I'm looking up what a Beetle nut is. And, I've heard it, but I've never heard And, I've heard it, but I've never heard And, I've heard it, but I've never heard it. it. it. >> No, not Beetlejuice. Beetlejuice is a >> No, not Beetlejuice. Beetlejuice is a >> No, not Beetlejuice. Beetlejuice is a movie, not Beetlejuice. Beetleju. movie, not Beetlejuice. Beetleju. movie, not Beetlejuice. Beetleju. Beetleju. Beetlejuice. [laughter] Beetleju. Beetlejuice. [laughter] Beetleju. Beetlejuice. [laughter] >> That's right. That's right. >> That's right. That's right. >> That's right. That's right. >> No. Beetle nut. Be e t l n u n u t. >> No. Beetle nut. Be e t l n u n u t. >> No. Beetle nut. Be e t l n u n u t. Beetle nut. Beetle nut. Beetle nut. >> Yeah. Or nut. Um, yeah. I've never seen >> Yeah. Or nut. Um, yeah. I've never seen >> Yeah. Or nut. Um, yeah. I've never seen I don't think I've ever seen one. Or I don't think I've ever seen one. Or I don't think I've ever seen one. Or >> next time you're in Taipei, when you >> next time you're in Taipei, when you >> next time you're in Taipei, when you come for AJI Taipei 2026, October 22nd, come for AJI Taipei 2026, October 22nd, come for AJI Taipei 2026, October 22nd, 23rd, you can partake in some Beetle. 23rd, you can partake in some Beetle. 23rd, you can partake in some Beetle. >> Oh my god, I love it. >> Oh my god, I love it. >> Oh my god, I love it. >> In the swag bag. >> In the swag bag. >> In the swag bag. >> Yeah, >> Yeah, >> Yeah, >> that's right. It's in It's in the goodie >> that's right. It's in It's in the goodie >> that's right. It's in It's in the goodie bag. You know, you get that. bag. You know, you get that. bag. You know, you get that. >> That's right. >> That's right. >> That's right. >> When you check in, you get a sticker and >> When you check in, you get a sticker and >> When you check in, you get a sticker and you get some Beetle. you get some Beetle. you get some Beetle. >> I think I've had it before, but um Yeah.

>> I think I've had it before, but um Yeah. >> I think I've had it before, but um Yeah. Hey, going back to the things Hey, going back to the things Hey, going back to the things conference. Hey, Steve. So, that was conference. Hey, Steve. So, that was conference. Hey, Steve. So, that was your first time. It was great. No, it your first time. It was great. No, it your first time. It was great. No, it was the first time for us to meet was the first time for us to meet was the first time for us to meet together and you know, you've been on together and you know, you've been on together and you know, you've been on the coffee talk a number of times the coffee talk a number of times the coffee talk a number of times without um Well, anyway, uh yeah, it was without um Well, anyway, uh yeah, it was without um Well, anyway, uh yeah, it was good to see you there. But what were good to see you there. But what were good to see you there. But what were your what were your impressions? You your what were your impressions? You your what were your impressions? You shared shared it with us um earlier, but shared shared it with us um earlier, but shared shared it with us um earlier, but why don't you repeat it? why don't you repeat it? why don't you repeat it? >> Yeah. >> Yeah. >> Yeah. >> Director's cut. >> Director's cut. >> Director's cut. >> Yeah, director's cut. >> Yeah, director's cut. >> Yeah, director's cut. >> This is the Zack Snider. So yeah, >> This is the Zack Snider. So yeah, >> This is the Zack Snider. So yeah, >> I was I was [clears throat] super >> I was I was [clears throat] super >> I was I was [clears throat] super excited to go and just see what the excited to go and just see what the excited to go and just see what the world of IoT was doing. I mean really world of IoT was doing. I mean really world of IoT was doing. I mean really that the perspective I was looking for that the perspective I was looking for that the perspective I was looking for and then and in the back of my head I and then and in the back of my head I and then and in the back of my head I was looking for products, you know, good was looking for products, you know, good was looking for products, you know, good quality manufacturing that's out in the quality manufacturing that's out in the quality manufacturing that's out in the world really doing it, proving that world really doing it, proving that world really doing it, proving that they're doing it. Um so I I I I can say they're doing it. Um so I I I I can say they're doing it. Um so I I I I can say I was really impressed with the scope of I was really impressed with the scope of I was really impressed with the scope of subject matter experts in their subject matter experts in their subject matter experts in their different areas. Uh and that was really different areas. Uh and that was really different areas. Uh and that was really encouraging. I found a a solar panel encouraging. I found a a solar panel encouraging. I found a a solar panel provider that crazy enough uh a few provider that crazy enough uh a few provider that crazy enough uh a few months ago I just happened to source and months ago I just happened to source and months ago I just happened to source and was doing research on and lo and behold was doing research on and lo and behold was doing research on and lo and behold at booth 22 there was Conlin from at booth 22 there was Conlin from at booth 22 there was Conlin from Voltaic and we were able to accelerate a Voltaic and we were able to accelerate a Voltaic and we were able to accelerate a conversation where I'm pretty sure we'll conversation where I'm pretty sure we'll conversation where I'm pretty sure we'll be announcing a partnership where be announcing a partnership where be announcing a partnership where they're supporting our really remote they're supporting our really remote they're supporting our really remote operating equipment that we're putting operating equipment that we're putting operating equipment that we're putting together and I feel confident about it.

together and I feel confident about it. together and I feel confident about it. That's another great feeling coming That's another great feeling coming That's another great feeling coming away. away. away. >> Yeah. Right. Yeah. Uh that's really >> Yeah. Right. Yeah. Uh that's really >> Yeah. Right. Yeah. Uh that's really cool. And then Pete, your uh Edjaii cool. And then Pete, your uh Edjaii cool. And then Pete, your uh Edjaii Foundation was there. Foundation was there. Foundation was there. >> Yeah, we had our um actually we just >> Yeah, we had our um actually we just >> Yeah, we had our um actually we just poked posted our little sizzle reel on poked posted our little sizzle reel on poked posted our little sizzle reel on LinkedIn, but we we uh premiered this LinkedIn, but we we uh premiered this LinkedIn, but we we uh premiered this thing called the Edji neighborhood, thing called the Edji neighborhood, thing called the Edji neighborhood, >> which was a lounge with uh YouTube >> which was a lounge with uh YouTube >> which was a lounge with uh YouTube videos and coffee and uh and then kind videos and coffee and uh and then kind videos and coffee and uh and then kind of a way to kind of discover all of our of a way to kind of discover all of our of a way to kind of discover all of our partners that were there. So that was a partners that were there. So that was a partners that were there. So that was a lot of fun. It was a lot of fun. And lot of fun. It was a lot of fun. And lot of fun. It was a lot of fun. And then we did a couple of those panels, then we did a couple of those panels, then we did a couple of those panels, right, with your right, with your right, with your >> Yeah. >> Yeah. >> Yeah. >> And then [clears throat] I did a little >> And then [clears throat] I did a little >> And then [clears throat] I did a little talk and uh but yeah, the neighborhood talk and uh but yeah, the neighborhood talk and uh but yeah, the neighborhood thing was good. It was very well thing was good. It was very well thing was good. It was very well attended. And you'll see that at attended. And you'll see that at attended. And you'll see that at embedded world next year. You'll see embedded world next year. You'll see embedded world next year. You'll see that at sensors converge that at sensors converge that at sensors converge >> and it's a place to come and learn about >> and it's a place to come and learn about >> and it's a place to come and learn about it and get a cup of coffee and watch it and get a cup of coffee and watch it and get a cup of coffee and watch some videos and meet people. some videos and meet people. some videos and meet people. >> Is the Edge AI neighborhood is that kind >> Is the Edge AI neighborhood is that kind >> Is the Edge AI neighborhood is that kind of like Amazon sidewalk? of like Amazon sidewalk? of like Amazon sidewalk? >> Uh no, >> Uh no, >> Uh no, >> there's no sidewalk in the neighborhood. >> there's no sidewalk in the neighborhood. >> there's no sidewalk in the neighborhood. >> Okay, just jump. >> Okay, just jump. >> Okay, just jump. >> It's not like Mr. Rogers neighborhood >> It's not like Mr. Rogers neighborhood >> It's not like Mr. Rogers neighborhood either. It's not either. It's not either. It's not >> Oh, yeah. >> Oh, yeah. >> Oh, yeah. >> That was a good presentation though. >> That was a good presentation though. >> That was a good presentation though. They did a mainstage presentation on They did a mainstage presentation on They did a mainstage presentation on Amazon Sidewalk. And Amazon Sidewalk. And Amazon Sidewalk. And >> that was good actually. Yeah. Really >> that was good actually. Yeah. Really >> that was good actually. Yeah. Really good. That was one of my favorites.

good. That was one of my favorites. good. That was one of my favorites. >> Right. Probably a bit better uh better >> Right. Probably a bit better uh better >> Right. Probably a bit better uh better uh deployment in terms of quality than uh deployment in terms of quality than uh deployment in terms of quality than what they ended up with Helium, but what they ended up with Helium, but what they ended up with Helium, but we'll we'll see. [clears throat] But we'll we'll see. [clears throat] But we'll we'll see. [clears throat] But anyways, anyways, anyways, >> a lot of heads scratching around >> a lot of heads scratching around >> a lot of heads scratching around privacy, but you know, they do you do privacy, but you know, they do you do privacy, but you know, they do you do opt in. So, opt in. So, opt in. So, >> there's Edge AI stuff going on at the >> there's Edge AI stuff going on at the >> there's Edge AI stuff going on at the event. Wow, look at that. event. Wow, look at that. event. Wow, look at that. >> Yeah, there you go, man. >> Yeah, there you go, man. >> Yeah, there you go, man. >> Wow. >> Wow. >> Wow. >> Well, you know, Pete and I talked about >> Well, you know, Pete and I talked about >> Well, you know, Pete and I talked about how uh it, you know, it's going to be how uh it, you know, it's going to be how uh it, you know, it's going to be interesting to see how Vinky and team interesting to see how Vinky and team interesting to see how Vinky and team evolve this with compute, right? The AI evolve this with compute, right? The AI evolve this with compute, right? The AI edge AI stuff. I mean, there are some edge AI stuff. I mean, there are some edge AI stuff. I mean, there are some partners like um you know, edge AI partners like um you know, edge AI partners like um you know, edge AI foundation partners like microchip was foundation partners like microchip was foundation partners like microchip was there, right? microchip there, right? microchip there, right? microchip >> ST >> ST >> ST >> um >> um >> um >> you know uh AWS was there through ANET >> you know uh AWS was there through ANET >> you know uh AWS was there through ANET um so they were there so um so they were there so um so they were there so >> you know it's it's like I was saying >> you know it's it's like I was saying >> you know it's it's like I was saying it's like the it's the compute and it's it's like the it's the compute and it's it's like the it's the compute and it's moving the data around and they all have moving the data around and they all have moving the data around and they all have to how do you work together with you to how do you work together with you to how do you work together with you know because you're going to see know because you're going to see know because you're going to see distributed AI workloads all the way to distributed AI workloads all the way to distributed AI workloads all the way to like the fingertips of these robots and like the fingertips of these robots and like the fingertips of these robots and then then then >> how's that all getting the connectivity >> how's that all getting the connectivity >> how's that all getting the connectivity story in that is going to be interesting story in that is going to be interesting story in that is going to be interesting because it's it's connectivity it's it's because it's it's connectivity it's it's because it's it's connectivity it's it's workloads and it's also the workloads and it's also the workloads and it's also the orchestration of that whole system. So I orchestration of that whole system. So I orchestration of that whole system. So I think the things conference felt like it think the things conference felt like it think the things conference felt like it was sort of coming together as a was sort of coming together as a was sort of coming together as a community on some of that stuff which is community on some of that stuff which is community on some of that stuff which is cool.

cool. cool. >> Yeah. And I think that's >> Yeah. And I think that's >> Yeah. And I think that's >> Yeah. Yeah. Um getting that story >> Yeah. Yeah. Um getting that story >> Yeah. Yeah. Um getting that story straight. I guess it's probably a straight. I guess it's probably a straight. I guess it's probably a journey because it's a big uh shift for journey because it's a big uh shift for journey because it's a big uh shift for those guys and then to keep Lauran sort those guys and then to keep Lauran sort those guys and then to keep Lauran sort of as the core in the middle of the of as the core in the middle of the of as the core in the middle of the whole conference cuz that's sort of the whole conference cuz that's sort of the whole conference cuz that's sort of the >> the primary tech theme, right? Um and >> the primary tech theme, right? Um and >> the primary tech theme, right? Um and the community that they're catering to. the community that they're catering to. the community that they're catering to. And then what else they they they uh And then what else they they they uh And then what else they they they uh brought in a bunch of partners, right? brought in a bunch of partners, right? brought in a bunch of partners, right? Like uh Bluetooth Like uh Bluetooth Like uh Bluetooth >> Wi-Fi Halo, whatever it's called. Uh yeah, Halo, whatever it's called. Uh yeah, just kind of uh just kind of uh just kind of uh >> cellular people. >> cellular people. >> cellular people. >> Yeah, creating creating sort of a a halo >> Yeah, creating creating sort of a a halo >> Yeah, creating creating sort of a a halo around around around like what we were talking about earlier. like what we were talking about earlier. like what we were talking about earlier. Um I think that that that's probably Um I think that that that's probably Um I think that that that's probably going to be an important thing for them going to be an important thing for them going to be an important thing for them to do as well. Otherwise, these guys is to do as well. Otherwise, these guys is to do as well. Otherwise, these guys is going to be like why are these guys going to be like why are these guys going to be like why are these guys here? You [laughter] know, but I think here? You [laughter] know, but I think here? You [laughter] know, but I think they did, you know, Vinky did did a they did, you know, Vinky did did a they did, you know, Vinky did did a pretty good job of uh staging those guys pretty good job of uh staging those guys pretty good job of uh staging those guys early on. Wow.

early on. Wow. early on. Wow. >> I think as the technology matures and >> I think as the technology matures and >> I think as the technology matures and this goes for any tech and you you start this goes for any tech and you you start this goes for any tech and you you start with a lot of R&D, you start with a lot with a lot of R&D, you start with a lot with a lot of R&D, you start with a lot of research and a little bit of of research and a little bit of of research and a little bit of development and a little bit of development and a little bit of development and a little bit of disruption and then as you sort of prove disruption and then as you sort of prove disruption and then as you sort of prove out that the technology works that the out that the technology works that the out that the technology works that the conversation shifts more to conversation shifts more to conversation shifts more to commercialization and deployment and commercialization and deployment and commercialization and deployment and solutions solutions solutions >> and I feel like we're definitely in that >> and I feel like we're definitely in that >> and I feel like we're definitely in that mode of discussion where we're talking mode of discussion where we're talking mode of discussion where we're talking about, about, about, >> you know, working back from the the >> you know, working back from the the >> you know, working back from the the industry problems and then of all this industry problems and then of all this industry problems and then of all this tech that's in the toolbox now which tech that's in the toolbox now which tech that's in the toolbox now which tech is appropriate which kind activity tech is appropriate which kind activity tech is appropriate which kind activity is appropriate, which AI is appropriate is appropriate, which AI is appropriate is appropriate, which AI is appropriate for that particular industry, for that particular industry, for that particular industry, >> whether it's energy or defense or >> whether it's energy or defense or >> whether it's energy or defense or whatever. And so I think we're kind of whatever. And so I think we're kind of whatever. And so I think we're kind of now into that. That seems to be a lot now into that. That seems to be a lot now into that. That seems to be a lot more conversation than the pure R&D more conversation than the pure R&D more conversation than the pure R&D stuff. There's still always the next stuff. There's still always the next stuff. There's still always the next thing that's being developed, but can't thing that's being developed, but can't thing that's being developed, but can't focus of that. Yeah, next year you you focus of that. Yeah, next year you you focus of that. Yeah, next year you you guys should do more cross-pollination of guys should do more cross-pollination of guys should do more cross-pollination of those concepts, more system level, you those concepts, more system level, you those concepts, more system level, you know, solution level type guidance know, solution level type guidance know, solution level type guidance because that's one something that I know because that's one something that I know because that's one something that I know that Vinky's talked about wanting to do that Vinky's talked about wanting to do that Vinky's talked about wanting to do directionally, directionally, directionally, >> but without the compute side and you're >> but without the compute side and you're >> but without the compute side and you're just like looking at connectivity, you just like looking at connectivity, you just like looking at connectivity, you don't get that full view.

don't get that full view. don't get that full view. >> Yeah. No, I think there's some canonical >> Yeah. No, I think there's some canonical >> Yeah. No, I think there's some canonical examples that uh would be very examples that uh would be very examples that uh would be very educational. So, we we have a um we're educational. So, we we have a um we're educational. So, we we have a um we're working on a we have a solutions portal working on a we have a solutions portal working on a we have a solutions portal on our page now that has these case on our page now that has these case on our page now that has these case studies. It's like for agriculture, for studies. It's like for agriculture, for studies. It's like for agriculture, for whatever, like who's fixing what, how, whatever, like who's fixing what, how, whatever, like who's fixing what, how, and because I think people want to put and because I think people want to put and because I think people want to put all this stuff together. Like, we don't all this stuff together. Like, we don't all this stuff together. Like, we don't we shouldn't ask them to figure out how we shouldn't ask them to figure out how we shouldn't ask them to figure out how to put it together. We should show them to put it together. We should show them to put it together. We should show them how it's been put together. So, how it's been put together. So, how it's been put together. So, >> yeah. >> yeah. >> yeah. >> Hey, speaking about putting things >> Hey, speaking about putting things >> Hey, speaking about putting things together. Yeah. together. Yeah. together. Yeah. >> Wasn't this your first road show for >> Wasn't this your first road show for >> Wasn't this your first road show for your book? your book? your book? >> Yeah. [screaming] >> Yeah. [screaming] >> Yeah. [screaming] >> Wow. Yes. The book, >> Wow. Yes. The book, >> Wow. Yes. The book, >> right? What? it. People were loving it, >> right? What? it. People were loving it, >> right? What? it. People were loving it, man. man. man. >> We got lots of love at the event. Lots >> We got lots of love at the event. Lots >> We got lots of love at the event. Lots of people showing up with their books. A of people showing up with their books. A of people showing up with their books. A lot of book signings and everything. lot of book signings and everything. lot of book signings and everything. Yeah, it was a lot of fun. That was Yeah, it was a lot of fun. That was Yeah, it was a lot of fun. That was exciting. I was feeling the love. It was exciting. I was feeling the love. It was exciting. I was feeling the love. It was great to see. Yeah. So many people were great to see. Yeah. So many people were great to see. Yeah. So many people were just like, "Oh my god." You're right. just like, "Oh my god." You're right. just like, "Oh my god." You're right. It's like Pete's saying, you know, show It's like Pete's saying, you know, show It's like Pete's saying, you know, show people how to do the thing, agriculture, people how to do the thing, agriculture, people how to do the thing, agriculture, whatever. Don't let them Don't just say, whatever. Don't let them Don't just say, whatever. Don't let them Don't just say, "Yeah, get some wireless thing and some "Yeah, get some wireless thing and some "Yeah, get some wireless thing and some device and wire it all together. Bob's device and wire it all together. Bob's device and wire it all together. Bob's your uncle." Right.

your uncle." Right. your uncle." Right. >> Right. you got to show them how to do >> Right. you got to show them how to do >> Right. you got to show them how to do the thing, right? And so, uh, yeah, I the thing, right? And so, uh, yeah, I the thing, right? And so, uh, yeah, I was I was overwhelmed, you know. I was I was overwhelmed, you know. I was I was overwhelmed, you know. I couldn't believe how many people knew couldn't believe how many people knew couldn't believe how many people knew about it. about it. about it. >> Brought copies on the train, on the >> Brought copies on the train, on the >> Brought copies on the train, on the plane, whatever. Yeah, it was fun. plane, whatever. Yeah, it was fun. plane, whatever. Yeah, it was fun. >> It's a hefty book, so that's a real >> It's a hefty book, so that's a real >> It's a hefty book, so that's a real investment to like investment to like investment to like >> take. >> take. >> take. Yes. Yes. Yes. >> Yeah. Absolutely. >> Yeah. Absolutely. >> Yeah. Absolutely. >> Per pound is high. >> Per pound is high. >> Per pound is high. >> Yeah. >> Yeah. >> Yeah. >> Yes. Yes. Absolutely. My backpack was >> Yes. Yes. Absolutely. My backpack was >> Yes. Yes. Absolutely. My backpack was much heavier flying to Amsterdam than it much heavier flying to Amsterdam than it much heavier flying to Amsterdam than it was coming home. So, was coming home. So, was coming home. So, >> that's good. Yeah, I brought I brought >> that's good. Yeah, I brought I brought >> that's good. Yeah, I brought I brought some I gave one to obviously Wanky and some I gave one to obviously Wanky and some I gave one to obviously Wanky and Johan and um Johan and um Johan and um >> and then uh the head of the Lauren >> and then uh the head of the Lauren >> and then uh the head of the Lauren Alliance um spent some time with him, Alliance um spent some time with him, Alliance um spent some time with him, got him a copy. Um and the great thing got him a copy. Um and the great thing got him a copy. Um and the great thing is all these people is all these people is all these people including you know obviously Marello has including you know obviously Marello has including you know obviously Marello has his and you know a lot of these people his and you know a lot of these people his and you know a lot of these people contributed to the book you know like contributed to the book you know like contributed to the book you know like some of you guys and um you know some of you guys and um you know some of you guys and um you know Marello's like yeah we're at Arduino we Marello's like yeah we're at Arduino we Marello's like yeah we're at Arduino we want to do something with this book you want to do something with this book you want to do something with this book you know because you can imagine a marketing know because you can imagine a marketing know because you can imagine a marketing campaign or something you're trying to campaign or something you're trying to campaign or something you're trying to drive adoption of your hardware and if drive adoption of your hardware and if drive adoption of your hardware and if you can give people people something to you can give people people something to you can give people people something to do with the hardware that you're do with the hardware that you're do with the hardware that you're selling, right?

selling, right? selling, right? >> And so it was great to to hear that from >> And so it was great to to hear that from >> And so it was great to to hear that from him. Also, uh Brandon from Blues, him. Also, uh Brandon from Blues, him. Also, uh Brandon from Blues, >> formerly Blues Wireless, same thing. >> formerly Blues Wireless, same thing. >> formerly Blues Wireless, same thing. He's there. He's like Ray Azian that He's there. He's like Ray Azian that He's there. He's like Ray Azian that they bought a bunch of books for their they bought a bunch of books for their they bought a bunch of books for their executive team at Blues. They want to do executive team at Blues. They want to do executive team at Blues. They want to do a big campaign with the book. Um, you a big campaign with the book. Um, you a big campaign with the book. Um, you know, again, you know, yeah, we got this know, again, you know, yeah, we got this know, again, you know, yeah, we got this hardware, you know, because, you know, hardware, you know, because, you know, hardware, you know, because, you know, obviously we've, you know, we've had, obviously we've, you know, we've had, obviously we've, you know, we've had, you know, Adam Benzian, you know, doing you know, Adam Benzian, you know, doing you know, Adam Benzian, you know, doing hackster.io and all the other things, hackster.io and all the other things, hackster.io and all the other things, recipes to do stuff. And that's kind of recipes to do stuff. And that's kind of recipes to do stuff. And that's kind of what this book is, right? It's just it's what this book is, right? It's just it's what this book is, right? It's just it's it's like that, you know, for a big it's like that, you know, for a big it's like that, you know, for a big hackathon. hackathon. hackathon. >> Yeah. >> Yeah. >> Yeah. >> So, >> So, >> So, >> well, it was anyway that uh I think uh >> well, it was anyway that uh I think uh >> well, it was anyway that uh I think uh Ry Rey uh liked a couple of uh our Ry Rey uh liked a couple of uh our Ry Rey uh liked a couple of uh our posts, so that was kind of cool to see posts, so that was kind of cool to see posts, so that was kind of cool to see him. you. him. you. him. you. >> That's good. >> That's good. >> That's good. >> Get social, you know. >> Get social, you know. >> Get social, you know. >> Yeah. >> Yeah. >> Yeah. >> Yeah. Absolutely. >> Yeah. Absolutely. >> Yeah. Absolutely. >> It'd be cool to have him on, you know. >> It'd be cool to have him on, you know. >> It'd be cool to have him on, you know. >> You know what? I bet he would come on, >> You know what? I bet he would come on, >> You know what? I bet he would come on, you know. I always try to remind people you know. I always try to remind people you know. I always try to remind people who don't know any better, you know, who don't know any better, you know, who don't know any better, you know, when they think about what they think of when they think about what they think of when they think about what they think of Ray Ozie. Most people think of Lotus Ray Ozie. Most people think of Lotus Ray Ozie. Most people think of Lotus Notes, obviously. But, uh, Rey is the he Notes, obviously. But, uh, Rey is the he Notes, obviously. But, uh, Rey is the he was the the driving force behind the was the the driving force behind the was the the driving force behind the creation of Azure.

creation of Azure. creation of Azure. >> Wow. And a lot of people don't know that >> Wow. And a lot of people don't know that >> Wow. And a lot of people don't know that and they don't realize, you know, and they don't realize, you know, and they don't realize, you know, >> because Rey came to Microsoft for a >> because Rey came to Microsoft for a >> because Rey came to Microsoft for a period of time kind of to step in for period of time kind of to step in for period of time kind of to step in for the role. Yeah. For the role that that the role. Yeah. For the role that that the role. Yeah. For the role that that Bill left when he left. Um and so cuz Bill left when he left. Um and so cuz Bill left when he left. Um and so cuz Balmer needed a tech person to sit next Balmer needed a tech person to sit next Balmer needed a tech person to sit next to him to him to him >> and uh and but it was 100% Ry and >> and uh and but it was 100% Ry and >> and uh and but it was 100% Ry and calling up Dave Cutler. I need you to calling up Dave Cutler. I need you to calling up Dave Cutler. I need you to come out of retirement cuz we're going come out of retirement cuz we're going come out of retirement cuz we're going to do this project red dog thing and we to do this project red dog thing and we to do this project red dog thing and we need to you know the guys across Lake need to you know the guys across Lake need to you know the guys across Lake Pro Washington are building something Pro Washington are building something Pro Washington are building something that's getting traction called the cloud that's getting traction called the cloud that's getting traction called the cloud and so we knew that but yeah Ray drove and so we knew that but yeah Ray drove and so we knew that but yeah Ray drove the whole thing and so that I always the whole thing and so that I always the whole thing and so that I always remind people that that without Ray remind people that that without Ray remind people that that without Ray Aussie we wouldn't have Azure so pretty Aussie we wouldn't have Azure so pretty Aussie we wouldn't have Azure so pretty cool stuff. cool stuff. cool stuff. >> Yeah. So Devin hey dude what have you >> Yeah. So Devin hey dude what have you >> Yeah. So Devin hey dude what have you been up to man? been up to man? been up to man? Not not going to the things conference Not not going to the things conference Not not going to the things conference and missing out for [laughter] and missing out for [laughter] and missing out for [laughter] for sure. for sure. for sure. >> Respond. You missed everything. >> Respond. You missed everything. >> Respond. You missed everything. >> I I I missed everything. No, I mean >> I I I missed everything. No, I mean >> I I I missed everything. No, I mean things have been on fire. I I see a things have been on fire. I I see a things have been on fire. I I see a turnaround because of this AI thing and turnaround because of this AI thing and turnaround because of this AI thing and everyone wants to up physical AI everyone wants to up physical AI everyone wants to up physical AI >> and and the strategies there. And again, >> and and the strategies there. And again, >> and and the strategies there. And again, it's FOMO of I don't want to miss out on it's FOMO of I don't want to miss out on it's FOMO of I don't want to miss out on this AI gold rush. So, what should I do?

this AI gold rush. So, what should I do? this AI gold rush. So, what should I do? >> Um we're having our physical AI >> Um we're having our physical AI >> Um we're having our physical AI conference next week in San Francisco. conference next week in San Francisco. conference next week in San Francisco. co-hosted by Dokamo and NT. Okay. Wow. co-hosted by Dokamo and NT. Okay. Wow. co-hosted by Dokamo and NT. Okay. Wow. So, So, So, >> we'll have a bunch of startups. It's our >> we'll have a bunch of startups. It's our >> we'll have a bunch of startups. It's our inaugural one. inaugural one. inaugural one. >> So, excited about that. >> So, excited about that. >> So, excited about that. >> And aside from that, I think you know I >> And aside from that, I think you know I >> And aside from that, I think you know I missed Rob in Chicago last week. I Or missed Rob in Chicago last week. I Or missed Rob in Chicago last week. I Or was it last week? The IMTS. When was was it last week? The IMTS. When was was it last week? The IMTS. When was IMTS? IMTS? IMTS? >> It was the same week. Yeah, >> It was the same week. Yeah, >> It was the same week. Yeah, >> it was the same week. It was last week. >> it was the same week. It was last week. >> it was the same week. It was last week. Wow. Wow. Wow. >> Yeah, it was. It was last. Yeah, that's >> Yeah, it was. It was last. Yeah, that's >> Yeah, it was. It was last. Yeah, that's right. right. right. >> Right. Taking a look at what was at IMTS >> Right. Taking a look at what was at IMTS >> Right. Taking a look at what was at IMTS in between jumping around to clients. Um in between jumping around to clients. Um in between jumping around to clients. Um but I you know I think people are still but I you know I think people are still but I you know I think people are still figuring out what are the use cases and figuring out what are the use cases and figuring out what are the use cases and you know I'm I'm going to do a panel you know I'm I'm going to do a panel you know I'm I'm going to do a panel because I think the most important thing because I think the most important thing because I think the most important thing about physical AI is not the technology about physical AI is not the technology about physical AI is not the technology but it's a governance and security and but it's a governance and security and but it's a governance and security and safeguards around it because I don't safeguards around it because I don't safeguards around it because I don't think we're there yet. think we're there yet. think we're there yet. >> No >> No >> No >> AI is right now just a calculator >> AI is right now just a calculator >> AI is right now just a calculator >> and we still need a human in the loop to >> and we still need a human in the loop to >> and we still need a human in the loop to validate anything that it it does. Now validate anything that it it does. Now validate anything that it it does. Now you bring it to the physical world and you bring it to the physical world and you bring it to the physical world and when do you let the robots and the when do you let the robots and the when do you let the robots and the mechanical hands and AI make these mechanical hands and AI make these mechanical hands and AI make these decisions on when to turn your boiler up decisions on when to turn your boiler up decisions on when to turn your boiler up and when to turn it down that that's a and when to turn it down that that's a and when to turn it down that that's a whole world of disaster potentially whole world of disaster potentially whole world of disaster potentially happening. So, and the regulatory happening. So, and the regulatory happening. So, and the regulatory environment, you know, sorry, I'm taking environment, you know, sorry, I'm taking environment, you know, sorry, I'm taking so very serious.

so very serious. so very serious. >> No, this is serious. >> No, this is serious. >> No, this is serious. >> It's fine. No, >> It's fine. No, >> It's fine. No, >> is made for a different world and hasn't >> is made for a different world and hasn't >> is made for a different world and hasn't caught up and, you know, are we going to caught up and, you know, are we going to caught up and, you know, are we going to overregulate? I know we brought this up overregulate? I know we brought this up overregulate? I know we brought this up in previous IoT coffee talks. Are we in previous IoT coffee talks. Are we in previous IoT coffee talks. Are we going to overregulate ourselves and and going to overregulate ourselves and and going to overregulate ourselves and and fall behind, you know, China and others fall behind, you know, China and others fall behind, you know, China and others or, you know, I think this week or, you know, I think this week or, you know, I think this week >> what what does he call it? not >> what what does he call it? not >> what what does he call it? not artificial intelligence, super artificial intelligence, super artificial intelligence, super intelligence. intelligence. intelligence. >> And we're all going to get behind this. >> And we're all going to get behind this. >> And we're all going to get behind this. [laughter] [laughter] [laughter] >> So, >> So, >> So, >> well, you know what? Here's the thing. >> well, you know what? Here's the thing. >> well, you know what? Here's the thing. Um, Um, Um, >> I thought it was going to be called >> I thought it was going to be called >> I thought it was going to be called intelligence. [laughter] >> I'm not going to bite on that one. >> I'm not going to bite on that one. >> Insert sad trombone sound effect here. >> Insert sad trombone sound effect here. >> Insert sad trombone sound effect here. >> But, um, I I I think you can regulate >> But, um, I I I think you can regulate >> But, um, I I I think you can regulate because some of the issues and risks are because some of the issues and risks are because some of the issues and risks are known. you know, it's just, you know, known. you know, it's just, you know, known. you know, it's just, you know, you don't need to you don't need to have you don't need to you don't need to have you don't need to you don't need to have catastrophe catastrophe catastrophe in order to come to the realization you in order to come to the realization you in order to come to the realization you need a little bit of regulation. Uh, and need a little bit of regulation. Uh, and need a little bit of regulation. Uh, and you know, the the proof is in this you know, the the proof is in this you know, the the proof is in this entire AI hype cycle, but one of the entire AI hype cycle, but one of the entire AI hype cycle, but one of the things um, uh, you never have to things um, uh, you never have to things um, uh, you never have to apologize for being serious, but I think apologize for being serious, but I think apologize for being serious, but I think it's funny that you [laughter] >> I'm sorry to be serious here. [laughter] >> I'm sorry to be serious here. [laughter] Actually to Deon's point, you know, Actually to Deon's point, you know, Actually to Deon's point, you know, there's uh the robotics have been around there's uh the robotics have been around there's uh the robotics have been around a long time, right? And there are a lot a long time, right? And there are a lot a long time, right? And there are a lot of safety and security standards for of safety and security standards for of safety and security standards for robot, a lot of ISO standards already on robot, a lot of ISO standards already on robot, a lot of ISO standards already on the books, right? So, and and even in the books, right? So, and and even in the books, right? So, and and even in automotive space, right? There's even

automotive space, right? There's even automotive space, right? There's even been there's actually a lot of new been there's actually a lot of new been there's actually a lot of new standards in the automotive space for standards in the automotive space for standards in the automotive space for autonomous vehicles already. So, I think autonomous vehicles already. So, I think autonomous vehicles already. So, I think we're there's actually a lot of good we're there's actually a lot of good we're there's actually a lot of good established work there. The question is established work there. The question is established work there. The question is how do we help people navigate that, how do we help people navigate that, how do we help people navigate that, build to it, make sure their products build to it, make sure their products build to it, make sure their products are compliant to that are compliant to that are compliant to that >> and doesn't get slowed down. I I don't >> and doesn't get slowed down. I I don't >> and doesn't get slowed down. I I don't see a trade-off on let's have a safe and see a trade-off on let's have a safe and see a trade-off on let's have a safe and secure physical AI, you know, ecosystem secure physical AI, you know, ecosystem secure physical AI, you know, ecosystem versus, you know, it's oh, it's going versus, you know, it's oh, it's going versus, you know, it's oh, it's going too slow. I'm not worried about going too slow. I'm not worried about going too slow. I'm not worried about going too slow. Trust me. too slow. Trust me. too slow. Trust me. >> Yeah. And then it ends up that the >> Yeah. And then it ends up that the >> Yeah. And then it ends up that the safety stuff is where you have to safety stuff is where you have to safety stuff is where you have to innovate. And people don't think of innovate. And people don't think of innovate. And people don't think of safety, security, um, you know, these safety, security, um, you know, these safety, security, um, you know, these things as being elements of innovation. things as being elements of innovation. things as being elements of innovation. They think that oh it gets in the way of They think that oh it gets in the way of They think that oh it gets in the way of innovation which I think is a horrible innovation which I think is a horrible innovation which I think is a horrible trope. trope. trope. >> No. >> No. >> No. >> Uh you it has to be part of it. And you >> Uh you it has to be part of it. And you >> Uh you it has to be part of it. And you know what was it like uh Jensen called know what was it like uh Jensen called know what was it like uh Jensen called it an engineering thing. Well sort of it an engineering thing. Well sort of it an engineering thing. Well sort of but you still need to know the but you still need to know the but you still need to know the principles of safety. You know you don't principles of safety. You know you don't principles of safety. You know you don't engineer you know like blindly engineer engineer you know like blindly engineer engineer you know like blindly engineer safety into product. And that's where safety into product. And that's where safety into product. And that's where he's wrong.

he's wrong. he's wrong. >> Right. Oh, he's referring to the the >> Right. Oh, he's referring to the the >> Right. Oh, he's referring to the the frontier labs who are pushing the frontier labs who are pushing the frontier labs who are pushing the state-of-the-art. He's like, they're state-of-the-art. He's like, they're state-of-the-art. He's like, they're researchers. researchers. researchers. >> Yeah. >> Yeah. >> Yeah. >> They're not engineers. They're >> They're not engineers. They're >> They're not engineers. They're researchers. researchers. researchers. >> He of all people should have known that >> He of all people should have known that >> He of all people should have known that before he started pushing this. before he started pushing this. before he started pushing this. >> Yeah. I mean, yeah. And so, and he's >> Yeah. I mean, yeah. And so, and he's >> Yeah. I mean, yeah. And so, and he's like, and yes, they are having to like, and yes, they are having to like, and yes, they are having to transition into being an engineering transition into being an engineering transition into being an engineering culture. I was like, he culture. I was like, he culture. I was like, he >> I I was the first analyst to ask him >> I I was the first analyst to ask him >> I I was the first analyst to ask him about guard rails. I know this for a about guard rails. I know this for a about guard rails. I know this for a fact and I was there at the beginning fact and I was there at the beginning fact and I was there at the beginning when we this conversation was happening. when we this conversation was happening. when we this conversation was happening. There's there is a recorded session with There's there is a recorded session with There's there is a recorded session with uh analyst where I am the first person uh analyst where I am the first person uh analyst where I am the first person to bring up the safety issues. The the to bring up the safety issues. The the to bring up the safety issues. The the whole industry has ignored it completely whole industry has ignored it completely whole industry has ignored it completely uh from the beginning. So, you know, uh from the beginning. So, you know, uh from the beginning. So, you know, this is where I I I I this is where I I I I this is where I I I I will say that I'm the first and will say that I'm the first and will say that I'm the first and >> Oh, you're like like Robert Snowball >> Oh, you're like like Robert Snowball >> Oh, you're like like Robert Snowball with the first iPhone or something.

with the first iPhone or something. with the first iPhone or something. >> That's why I don't want to hear from no >> That's why I don't want to hear from no >> That's why I don't want to hear from no one else that you know, oh yeah, you one else that you know, oh yeah, you one else that you know, oh yeah, you know, safe know, safe know, safe you guys were talking about this, you guys were talking about this, you guys were talking about this, >> right? >> right? >> right? >> The beginning and that is our job as >> The beginning and that is our job as >> The beginning and that is our job as analysts to ask those tough questions. analysts to ask those tough questions. analysts to ask those tough questions. >> Yeah. >> Yeah. >> Yeah. >> The thing is like safety and security is >> The thing is like safety and security is >> The thing is like safety and security is actually from the commercial side. if actually from the commercial side. if actually from the commercial side. if you were a Fortune 500, you need you you were a Fortune 500, you need you you were a Fortune 500, you need you only you're only going to buy AI only you're only going to buy AI only you're only going to buy AI solutions physical or otherwise that solutions physical or otherwise that solutions physical or otherwise that have some safety and security in them. have some safety and security in them. have some safety and security in them. So the it's not going to succeed in the So the it's not going to succeed in the So the it's not going to succeed in the market without some safety and security, market without some safety and security, market without some safety and security, >> right? >> right? >> right? >> Capabilities. I mean, it's sort of like >> Capabilities. I mean, it's sort of like >> Capabilities. I mean, it's sort of like saying, well, I don't want to put any saying, well, I don't want to put any saying, well, I don't want to put any locks on my doors because it's going to locks on my doors because it's going to locks on my doors because it's going to slow down me getting in and out of my slow down me getting in and out of my slow down me getting in and out of my house, you know? It's like what? house, you know? It's like what? house, you know? It's like what? >> But the sensationalist media, >> But the sensationalist media, >> But the sensationalist media, >> right, >> right, >> right, >> right? The sensationalist media is >> right? The sensationalist media is >> right? The sensationalist media is always, you know, on previous coffee always, you know, on previous coffee always, you know, on previous coffee talks, we always talk about all these AI talks, we always talk about all these AI talks, we always talk about all these AI agents that escaped and are now running agents that escaped and are now running agents that escaped and are now running running a muck everywhere. So, running a muck everywhere. So, running a muck everywhere. So, everyone's scared of that now. And, you everyone's scared of that now. And, you everyone's scared of that now. And, you know, it's boiling to where, you know, know, it's boiling to where, you know, know, it's boiling to where, you know, pitchforks and not and torches come out pitchforks and not and torches come out pitchforks and not and torches come out every time you build a data center. every time you build a data center. every time you build a data center. Anytime you hear the word AI, everyone Anytime you hear the word AI, everyone Anytime you hear the word AI, everyone thinks terminators are coming.

thinks terminators are coming. thinks terminators are coming. >> Yeah. >> Yeah. >> Yeah. >> Right. >> Right. >> Right. unintended consequences that could be unintended consequences that could be unintended consequences that could be substantial and not just for one or two substantial and not just for one or two substantial and not just for one or two people, right? Like it's not like you've people, right? Like it's not like you've people, right? Like it's not like you've got a bug in your browser and somebody got a bug in your browser and somebody got a bug in your browser and somebody can't buy a sweater, you know? I mean, can't buy a sweater, you know? I mean, can't buy a sweater, you know? I mean, the consequences could really be the consequences could really be the consequences could really be substantial across multiple critical substantial across multiple critical substantial across multiple critical industries. industries. industries. >> Sure. >> Sure. >> Sure. >> Hopefully. >> Hopefully. >> Hopefully. >> Yeah. Yeah. Yeah. >> Yeah. Yeah. Yeah. >> Yeah. Yeah. Yeah. >> And and and the experiments, you know, >> And and and the experiments, you know, >> And and and the experiments, you know, the experiments have been out of the experiments have been out of the experiments have been out of control. Um, and the, control. Um, and the, control. Um, and the, you know, you know, you know, the the the bottom line is now we're the the the bottom line is now we're the the the bottom line is now we're talking about safety. Four years later, talking about safety. Four years later, talking about safety. Four years later, four years later, now they're talking four years later, now they're talking four years later, now they're talking about safe AI and you got these bozos up about safe AI and you got these bozos up about safe AI and you got these bozos up on stage now screwing up everything on stage now screwing up everything on stage now screwing up everything because they're all trying to jockey for because they're all trying to jockey for because they're all trying to jockey for their own interest and uh, we're not their own interest and uh, we're not their own interest and uh, we're not focusing on what is the real problem. focusing on what is the real problem. focusing on what is the real problem. And it isn't this Terminator stuff. It's And it isn't this Terminator stuff. It's And it isn't this Terminator stuff. It's really what people do with this this really what people do with this this really what people do with this this tool, which is powerful, right? And what tool, which is powerful, right? And what tool, which is powerful, right? And what does safety look like across and it's a does safety look like across and it's a does safety look like across and it's a complicated thing, but I think it's a complicated thing, but I think it's a complicated thing, but I think it's a good blend of what some of the stuff good blend of what some of the stuff good blend of what some of the stuff that Jensen's been saying that we that Jensen's been saying that we that Jensen's been saying that we already have regulations for certain already have regulations for certain already have regulations for certain things, right? It's just that we have things, right? It's just that we have things, right? It's just that we have we've completely disregarded the topic we've completely disregarded the topic we've completely disregarded the topic of safety, so we never reflected on what of safety, so we never reflected on what of safety, so we never reflected on what those things are, right? And those things are, right? And those things are, right? And >> I'll give you one. I'll give you one.

>> I'll give you one. I'll give you one. >> I'll give you one. I'll give you one. Think about what the the highest speed Think about what the the highest speed Think about what the the highest speed limit is for a vehicle in the United limit is for a vehicle in the United limit is for a vehicle in the United States. Was it 85? States. Was it 85? States. Was it 85? >> 85, I think. Yeah. >> 85, I think. Yeah. >> 85, I think. Yeah. >> How many cars do you know that are built >> How many cars do you know that are built >> How many cars do you know that are built to go 85 miles an hour only? Now, think to go 85 miles an hour only? Now, think to go 85 miles an hour only? Now, think of the percentage of vehicle deaths of the percentage of vehicle deaths of the percentage of vehicle deaths caused by vehicles going over 85 miles caused by vehicles going over 85 miles caused by vehicles going over 85 miles an hour, whether they're inebriated or an hour, whether they're inebriated or an hour, whether they're inebriated or not. And so, we as humans choose not to not. And so, we as humans choose not to not. And so, we as humans choose not to regulate to that level because why? We regulate to that level because why? We regulate to that level because why? We like to drive fast. like to drive fast. like to drive fast. [laughter] [laughter] [laughter] >> Yeah. >> Yeah. >> Yeah. >> And you're like Ricky Bobby. Like Ricky >> And you're like Ricky Bobby. Like Ricky >> And you're like Ricky Bobby. Like Ricky Bobby. Bobby. Bobby. >> Ricky. >> Ricky. >> Ricky. >> Right. So more so more people die from >> Right. So more so more people die from >> Right. So more so more people die from that than from being shot via a gun that than from being shot via a gun that than from being shot via a gun every day. It's a big difference. But we every day. It's a big difference. But we every day. It's a big difference. But we choose not to regulate that. I'm afraid choose not to regulate that. I'm afraid choose not to regulate that. I'm afraid that AI is going down the same path. that AI is going down the same path. that AI is going down the same path. >> Yeah. Uh well, >> Yeah. Uh well, >> Yeah. Uh well, >> oh I was going to say but the the sol >> oh I was going to say but the the sol >> oh I was going to say but the the sol the AI solutions that have proven the AI solutions that have proven the AI solutions that have proven >> security and safety guard rails will be >> security and safety guard rails will be >> security and safety guard rails will be adopted faster by Fortune 500 who are adopted faster by Fortune 500 who are adopted faster by Fortune 500 who are not going to pay a bunch of money for a not going to pay a bunch of money for a not going to pay a bunch of money for a risky solution. So people can maybe not risky solution. So people can maybe not risky solution. So people can maybe not have their safety and security together.

have their safety and security together. have their safety and security together. Fine. When you go up and you go ring the Fine. When you go up and you go ring the Fine. When you go up and you go ring the doorbell at Walmart and say buy my doorbell at Walmart and say buy my doorbell at Walmart and say buy my stuff, Walmart's going to be like are stuff, Walmart's going to be like are stuff, Walmart's going to be like are you nuts? Like I'm not buying that. you nuts? Like I'm not buying that. you nuts? Like I'm not buying that. That's why enterprise AI is not That's why enterprise AI is not That's why enterprise AI is not enterprise AI isn't happening as fast as enterprise AI isn't happening as fast as enterprise AI isn't happening as fast as they would like. And then you know the they would like. And then you know the they would like. And then you know the other thing is to Devon's point earlier other thing is to Devon's point earlier other thing is to Devon's point earlier with the physical AI people discover oh with the physical AI people discover oh with the physical AI people discover oh >> a lot of this stuff about 85% of already >> a lot of this stuff about 85% of already >> a lot of this stuff about 85% of already existed before existed before existed before >> you know right >> you know right >> you know right robots robots robots >> it's all there >> it's all there >> it's all there >> it's just cheaper more accessible um to >> it's just cheaper more accessible um to >> it's just cheaper more accessible um to Pete's point is moving to the edge you Pete's point is moving to the edge you Pete's point is moving to the edge you need the edge need the edge need the edge >> yeah and then the tricky part is how do >> yeah and then the tricky part is how do >> yeah and then the tricky part is how do you how does it improve you how does it improve you how does it improve uh you know above the 85% or whatever. uh you know above the 85% or whatever. uh you know above the 85% or whatever. Do you know what I'm saying? Do you know what I'm saying? Do you know what I'm saying? >> Right. >> Right. >> Right. >> What are the additional capabilities? >> What are the additional capabilities? >> What are the additional capabilities? And then they end up being like pretty And then they end up being like pretty And then they end up being like pretty thin thin thin >> is is not like as crazy as everyone >> is is not like as crazy as everyone >> is is not like as crazy as everyone thought it was going to be. thought it was going to be. thought it was going to be. >> So crazy. I just like Jensen referring >> So crazy. I just like Jensen referring >> So crazy. I just like Jensen referring to making an omelette at Denny's.

to making an omelette at Denny's. to making an omelette at Denny's. >> You know, the omelette's not done yet, >> You know, the omelette's not done yet, >> You know, the omelette's not done yet, so you don't serve it. so you don't serve it. so you don't serve it. >> These Frontier Labs have been serving >> These Frontier Labs have been serving >> These Frontier Labs have been serving unfinished products to the public. And I unfinished products to the public. And I unfinished products to the public. And I I I like in that thing I sent you the I I like in that thing I sent you the I I like in that thing I sent you the for the All-In Summit where he was just for the All-In Summit where he was just for the All-In Summit where he was just like, "What happened to companies like, "What happened to companies like, "What happened to companies building their company silently? building their company silently? building their company silently? What happened to that?" He's like, "Why What happened to that?" He's like, "Why What happened to that?" He's like, "Why are people It's like that's crazy." You are people It's like that's crazy." You are people It's like that's crazy." You know, I mean, if you ever heard the know, I mean, if you ever heard the know, I mean, if you ever heard the original story about Chad GBT coming out original story about Chad GBT coming out original story about Chad GBT coming out when it came out, it was only supposed when it came out, it was only supposed when it came out, it was only supposed to be out for a couple weeks just to to be out for a couple weeks just to to be out for a couple weeks just to say, "Hey, there's this crazy we're say, "Hey, there's this crazy we're say, "Hey, there's this crazy we're working on and it's R&D and everything." working on and it's R&D and everything." working on and it's R&D and everything." And then people went bonkers. And then And then people went bonkers. And then And then people went bonkers. And then somebody Sam said, "Hey, let's just go somebody Sam said, "Hey, let's just go somebody Sam said, "Hey, let's just go all in. all in. all in. >> Let's go for it. >> Let's go for it. >> Let's go for it. >> It's not a it's not a finished product. >> It's not a it's not a finished product. >> It's not a it's not a finished product. All that stuff is R&D, All that stuff is R&D, All that stuff is R&D, >> you know." >> you know." >> you know." >> Yeah. >> Yeah. >> Yeah. >> Back in the day though, back in the >> Back in the day though, back in the >> Back in the day though, back in the early days, back this is this is a an early days, back this is this is a an early days, back this is this is a an issue of like issue of like issue of like >> engineering, software engineering has >> engineering, software engineering has >> engineering, software engineering has become pretty lazy because people can become pretty lazy because people can become pretty lazy because people can build some stuff and then they can just build some stuff and then they can just build some stuff and then they can just update it and update it and update it update it and update it and update it update it and update it and update it and update it. And you can put some and update it. And you can put some and update it. And you can put some stuff out there that's Yeah. Uncooked stuff out there that's Yeah. Uncooked stuff out there that's Yeah. Uncooked eggs for sure. Like back in the day when eggs for sure. Like back in the day when eggs for sure. Like back in the day when you had your software delivered more you had your software delivered more you had your software delivered more physically, right? Right. You had to it physically, right? Right. You had to it physically, right? Right. You had to it had to be right before you burn that CD had to be right before you burn that CD had to be right before you burn that CD or whatever. Right.

or whatever. Right. or whatever. Right. >> Yeah. >> Yeah. >> Yeah. >> Then as soon as as soon as it became >> Then as soon as as soon as it became >> Then as soon as as soon as it became like updatable at any time, uh people like updatable at any time, uh people like updatable at any time, uh people were like, "Well, we'll ship kind of a were like, "Well, we'll ship kind of a were like, "Well, we'll ship kind of a halfass version that boots and then halfass version that boots and then halfass version that boots and then we'll update it." And we'll update it." And we'll update it." And >> I mean, last time you got a Windows PC, >> I mean, last time you got a Windows PC, >> I mean, last time you got a Windows PC, you probably sat there for three hours you probably sat there for three hours you probably sat there for three hours while the thing updated. So, you know, while the thing updated. So, you know, while the thing updated. So, you know, we've we've created a culture of we've we've created a culture of we've we've created a culture of software engineering where people can software engineering where people can software engineering where people can kind of ship out some halfbaked and then kind of ship out some halfbaked and then kind of ship out some halfbaked and then just update it later. just update it later. just update it later. >> I'm waiting for Leonard to start going >> I'm waiting for Leonard to start going >> I'm waiting for Leonard to start going on a rant about how much he hates MVPs. on a rant about how much he hates MVPs. on a rant about how much he hates MVPs. >> MVPs. Yeah. [laughter] >> That's that's why we're landing where we >> That's that's why we're landing where we are today. It's the MVP mentality. It's are today. It's the MVP mentality. It's are today. It's the MVP mentality. It's the the the >> let's ship the MVP and then we'll update >> let's ship the MVP and then we'll update >> let's ship the MVP and then we'll update it later. it later. it later. >> But but yeah, but again, this is for get >> But but yeah, but again, this is for get >> But but yeah, but again, this is for get to get funding to increase your to get funding to increase your to get funding to increase your valuations. I create more hype. valuations. I create more hype. valuations. I create more hype. >> Sure. >> Sure. >> Sure. >> Um and I get more money I to fund my >> Um and I get more money I to fund my >> Um and I get more money I to fund my project project project >> and we become very shortsighted. You >> and we become very shortsighted. You >> and we become very shortsighted. You know know know >> big corporations we manage to the >> big corporations we manage to the >> big corporations we manage to the quarter and we try to make everything quarter and we try to make everything quarter and we try to make everything look good so that the stock prices look good so that the stock prices look good so that the stock prices maintain maintain maintain >> you know good levels. And I think for >> you know good levels. And I think for >> you know good levels. And I think for startups and things like that they have startups and things like that they have startups and things like that they have to try to compete for funding. I need to to try to compete for funding. I need to to try to compete for funding. I need to be the most attractive girl that's be the most attractive girl that's be the most attractive girl that's >> dance. But >> dance. But >> dance. But >> but where it hits the wall is when you >> but where it hits the wall is when you >> but where it hits the wall is when you then try to go to market and your then try to go to market and your then try to go to market and your customers are like this not done or this customers are like this not done or this customers are like this not done or this safe.

safe. safe. >> So come back in 18 months when you're >> So come back in 18 months when you're >> So come back in 18 months when you're done because then I'll write you a check done because then I'll write you a check done because then I'll write you a check and then all of a sudden it's like you and then all of a sudden it's like you and then all of a sudden it's like you know that's a problem. know that's a problem. know that's a problem. >> Then and then the other problem is you >> Then and then the other problem is you >> Then and then the other problem is you find out that you invested in a product find out that you invested in a product find out that you invested in a product that can't ever do what you claimed it that can't ever do what you claimed it that can't ever do what you claimed it can do. and that that you know, Rob, can do. and that that you know, Rob, can do. and that that you know, Rob, going back to your your um your going back to your your um your going back to your your um your statement about this stuff being lab statement about this stuff being lab statement about this stuff being lab kind of stuff. It's absolutely true, but kind of stuff. It's absolutely true, but kind of stuff. It's absolutely true, but that that's the LLM. The the way that that that's the LLM. The the way that that that's the LLM. The the way that you can apply it, there are so many like you can apply it, there are so many like you can apply it, there are so many like detrimental ways where it is so good, detrimental ways where it is so good, detrimental ways where it is so good, it's already excellent at what it does it's already excellent at what it does it's already excellent at what it does and it's usually all this and it's usually all this and it's usually all this rather than anything like being able to rather than anything like being able to rather than anything like being able to productive. productive. productive. >> Yeah. Yeah. You know, realize zero zero >> Yeah. Yeah. You know, realize zero zero >> Yeah. Yeah. You know, realize zero zero touch networks and self-healing XY. It touch networks and self-healing XY. It touch networks and self-healing XY. It can't do any of that. You know, they can't do any of that. You know, they can't do any of that. You know, they they have to keep like piling on they have to keep like piling on they have to keep like piling on [laughter] more like, [laughter] more like, [laughter] more like, >> oh, here we got to have a AI here to >> oh, here we got to have a AI here to >> oh, here we got to have a AI here to check this AI over there and then we check this AI over there and then we check this AI over there and then we need to have a harness here.

need to have a harness here. need to have a harness here. >> We're seeing a lot of bloated >> We're seeing a lot of bloated >> We're seeing a lot of bloated Frankensteines Frankensteines Frankensteines >> and, you know, planes being built as >> and, you know, planes being built as >> and, you know, planes being built as they fly. Yeah. they fly. Yeah. they fly. Yeah. >> Um, but is that the nature of innovation >> Um, but is that the nature of innovation >> Um, but is that the nature of innovation though? though? though? >> You're still testing what work, you >> You're still testing what work, you >> You're still testing what work, you know, you're know, you're know, you're >> Well, I guess the question is that stuff >> Well, I guess the question is that stuff >> Well, I guess the question is that stuff used to happen in a much more con used to happen in a much more con used to happen in a much more con constrained environment where things constrained environment where things constrained environment where things were labeled alpha or not production or were labeled alpha or not production or were labeled alpha or not production or whatever. And like Rob was saying, whatever. And like Rob was saying, whatever. And like Rob was saying, because of the economic forces, you because of the economic forces, you because of the economic forces, you know, people are chasing the valuation know, people are chasing the valuation know, people are chasing the valuation and the IPO and other stuff and they're and the IPO and other stuff and they're and the IPO and other stuff and they're claiming to have more, you know, done claiming to have more, you know, done claiming to have more, you know, done stuff than it than actually works. And stuff than it than actually works. And stuff than it than actually works. And that's that's the danger. Although the that's that's the danger. Although the that's that's the danger. Although the market's way up today. market's way up today. market's way up today. >> If you once you determine what viable is >> If you once you determine what viable is >> If you once you determine what viable is though, if it's truly viable and can go though, if it's truly viable and can go though, if it's truly viable and can go to market, that's not a bad statement, to market, that's not a bad statement, to market, that's not a bad statement, right? Because right? Because right? Because >> even some of the platforms that we've >> even some of the platforms that we've >> even some of the platforms that we've worked in and built over the years, worked in and built over the years, worked in and built over the years, we're continually AB testing. We might we're continually AB testing. We might we're continually AB testing. We might have hundreds of experiments going on have hundreds of experiments going on have hundreds of experiments going on just on the website, let alone within just on the website, let alone within just on the website, let alone within the the the >> Sure. But you it's good to containerize >> Sure. But you it's good to containerize >> Sure. But you it's good to containerize your experiments. your experiments. your experiments. >> Yeah. Right. But but you should >> Yeah. Right. But but you should >> Yeah. Right. But but you should continually be learning to refine that continually be learning to refine that continually be learning to refine that user experience, not willing to let it user experience, not willing to let it user experience, not willing to let it fall out of the sky.

fall out of the sky. fall out of the sky. >> Yeah. But I think we're really talking >> Yeah. But I think we're really talking >> Yeah. But I think we're really talking about also, you know, foundationally about also, you know, foundationally about also, you know, foundationally viability, you know, viability as a viability, you know, viability as a viability, you know, viability as a product. And that means there's a product. And that means there's a product. And that means there's a there's a minimum there's a minimum there's a minimum uh feasibility of delivering safe value, uh feasibility of delivering safe value, uh feasibility of delivering safe value, >> right? >> right? >> right? >> And consistently. >> And consistently. >> And consistently. >> That's not Yeah. Well, that's part of >> That's not Yeah. Well, that's part of >> That's not Yeah. Well, that's part of safety. Yeah. repeatability, right? By safety. Yeah. repeatability, right? By safety. Yeah. repeatability, right? By the way, I'm I'm a judge on these uh the way, I'm I'm a judge on these uh the way, I'm I'm a judge on these uh prize these awards that are coming out prize these awards that are coming out prize these awards that are coming out and I won't disclose it yet, but I was and I won't disclose it yet, but I was and I won't disclose it yet, but I was yesterday I got as I was on the plane, I yesterday I got as I was on the plane, I yesterday I got as I was on the plane, I went through all the entries for went through all the entries for went through all the entries for scoring. And one of the factors was, you scoring. And one of the factors was, you scoring. And one of the factors was, you know, deployed at scale, like you get know, deployed at scale, like you get know, deployed at scale, like you get more points for deployed at scale and more points for deployed at scale and more points for deployed at scale and how how scale it was. And I went through how how scale it was. And I went through how how scale it was. And I went through all of these things. None of them were all of these things. None of them were all of these things. None of them were deployed in the real world. Like all of deployed in the real world. Like all of deployed in the real world. Like all of them were still like PC at best. I was them were still like PC at best. I was them were still like PC at best. I was like, "Everybody gets a zero. Everybody like, "Everybody gets a zero. Everybody like, "Everybody gets a zero. Everybody gets a zero." [laughter] gets a zero." [laughter] gets a zero." [laughter] >> I'm like on a judge on a stuff. It a lot >> I'm like on a judge on a stuff. It a lot >> I'm like on a judge on a stuff. It a lot of his stuff is still Oh, yeah. We of his stuff is still Oh, yeah. We of his stuff is still Oh, yeah. We barely have it. Yeah. We don't have a a barely have it. Yeah. We don't have a a barely have it. Yeah. We don't have a a customer we can customer we can customer we can >> haven't even shipped anything.

>> haven't even shipped anything. >> haven't even shipped anything. >> Yeah. But, you know, the the abstract >> Yeah. But, you know, the the abstract >> Yeah. But, you know, the the abstract looks really cool. looks really cool. looks really cool. >> Yeah. I mean, >> Yeah. I mean, >> Yeah. I mean, >> it looks like freaking revolution. >> it looks like freaking revolution. >> it looks like freaking revolution. >> Nice story, but no one's bought it and >> Nice story, but no one's bought it and >> Nice story, but no one's bought it and no one's deployed it. But yeah, that no one's deployed it. But yeah, that no one's deployed it. But yeah, that that seems to be the common thread out that seems to be the common thread out that seems to be the common thread out here. And uh and you know like I said here. And uh and you know like I said here. And uh and you know like I said the truth is where the the where the the truth is where the the where the the truth is where the the where the proof hits the pudding is in the proof hits the pudding is in the proof hits the pudding is in the enterprise market and the commercial enterprise market and the commercial enterprise market and the commercial space really getting someone to take space really getting someone to take space really getting someone to take this and deploy it at scale is really this and deploy it at scale is really this and deploy it at scale is really requires stuff to be done. requires stuff to be done. requires stuff to be done. >> I hope that when you gave him a zero you >> I hope that when you gave him a zero you >> I hope that when you gave him a zero you also said something like no soup for you also said something like no soup for you also said something like no soup for you one year. True. [laughter] >> But I think that that's, you know, >> But I think that that's, you know, that's going back to what people are, that's going back to what people are, that's going back to what people are, you know, defining as viable. They're you know, defining as viable. They're you know, defining as viable. They're set up for failure because they've set up for failure because they've set up for failure because they've created something in a silo without even created something in a silo without even created something in a silo without even know what the customer's problems are. know what the customer's problems are. know what the customer's problems are. It's a a ready, shoot, aim problem. It's a a ready, shoot, aim problem. It's a a ready, shoot, aim problem. >> Yeah. And often go going back to what we >> Yeah. And often go going back to what we >> Yeah. And often go going back to what we said before uh we were talking about said before uh we were talking about said before uh we were talking about before they don't factor in safety and before they don't factor in safety and before they don't factor in safety and security and these things and then it's security and these things and then it's security and these things and then it's an afterthought and they go oh all right an afterthought and they go oh all right an afterthought and they go oh all right now I have to add either add that on or now I have to add either add that on or now I have to add either add that on or I have no idea how I'm going to do that I have no idea how I'm going to do that I have no idea how I'm going to do that but but but >> got to wait for V2 it's really cool >> got to wait for V2 it's really cool >> got to wait for V2 it's really cool >> you know but this goes you know full >> you know but this goes you know full >> you know but this goes you know full circle back to our practice run before circle back to our practice run before circle back to our practice run before this call of where Vicky said [laughter] this call of where Vicky said [laughter] this call of where Vicky said [laughter] at the things conference you know put at the things conference you know put at the things conference you know put your demo where your mouth is and And your demo where your mouth is and And your demo where your mouth is and And Rob was talking about, you know, Walter Rob was talking about, you know, Walter Rob was talking about, you know, Walter Reynolds. Prove it.

Reynolds. Prove it. Reynolds. Prove it. >> Yeah. >> Yeah. >> Yeah. >> Right. >> Right. >> Right. >> Look at this guy. >> Look at this guy. >> Look at this guy. >> Yeah. It's proving that the tech works. >> Yeah. It's proving that the tech works. >> Yeah. It's proving that the tech works. And I guess what we're saying is there's And I guess what we're saying is there's And I guess what we're saying is there's a whole other level of commercialization a whole other level of commercialization a whole other level of commercialization >> to get in the real world. Everything >> to get in the real world. Everything >> to get in the real world. Everything works great in a controlled environment works great in a controlled environment works great in a controlled environment and in a lab. But when you put it out in and in a lab. But when you put it out in and in a lab. But when you put it out in the real world with vibrations and, the real world with vibrations and, the real world with vibrations and, >> you know, lighting conditions and things >> you know, lighting conditions and things >> you know, lighting conditions and things like that and people getting in the mix like that and people getting in the mix like that and people getting in the mix of things. of things. of things. >> Yeah. >> Yeah. >> Yeah. >> Dust collecting on the sensor and uh >> Dust collecting on the sensor and uh >> Dust collecting on the sensor and uh >> Yes. So maybe at the very first ever IoT >> Yes. So maybe at the very first ever IoT >> Yes. So maybe at the very first ever IoT coffee talk conference, we'll not only coffee talk conference, we'll not only coffee talk conference, we'll not only have the prove it stage, but the deploy have the prove it stage, but the deploy have the prove it stage, but the deploy it and all that stuff. it and all that stuff. it and all that stuff. >> That's right. >> That's right. >> That's right. >> Show me. You show me that you shipped >> Show me. You show me that you shipped >> Show me. You show me that you shipped it. It's just like the It's like the it. It's just like the It's like the it. It's just like the It's like the gardener magic quadrant. gardener magic quadrant. gardener magic quadrant. >> Quadrant impact. >> Quadrant impact. >> Quadrant impact. >> Yeah. >> Yeah. >> Yeah. >> Yeah. Yeah. That quadro guard magic >> Yeah. Yeah. That quadro guard magic >> Yeah. Yeah. That quadro guard magic quadrant. You get through the first quadrant. You get through the first quadrant. You get through the first level where they say, "Yeah, we think level where they say, "Yeah, we think level where they say, "Yeah, we think it's awesome. Now we're going to call it's awesome. Now we're going to call it's awesome. Now we're going to call all your customers and find out how all your customers and find out how all your customers and find out how massively it deployed is." And you go, massively it deployed is." And you go, massively it deployed is." And you go, >> "Oh [laughter] >> "Oh [laughter] >> "Oh [laughter] Please don't. Please don't. Please don't. >> Please don't. >> Please don't. >> Please don't. >> Oh my god, Rob.

>> I'm going to get all my friends with >> I'm going to get all my friends with fake phone numbers and names to answer fake phone numbers and names to answer fake phone numbers and names to answer all your calls. They're pretend CEOs. all your calls. They're pretend CEOs. all your calls. They're pretend CEOs. >> You sound just [laughter] like the other >> You sound just [laughter] like the other >> You sound just [laughter] like the other customer we called. No, no. Totally customer we called. No, no. Totally customer we called. No, no. Totally different. different. different. >> Yeah. >> Yeah. >> Yeah. >> Hey, Frank. How's it going? Oh, yeah. >> Hey, Frank. How's it going? Oh, yeah. >> Hey, Frank. How's it going? Oh, yeah. You wouldn't believe. We love it. 35,000 You wouldn't believe. We love it. 35,000 You wouldn't believe. We love it. 35,000 of them are deployed. Oh, hey, this is of them are deployed. Oh, hey, this is of them are deployed. Oh, hey, this is Bob. Yeah, I love this stuff. 100,000 Bob. Yeah, I love this stuff. 100,000 Bob. Yeah, I love this stuff. 100,000 units. Oh, yeah. [laughter] units. Oh, yeah. [laughter] units. Oh, yeah. [laughter] Great. Great. Great. >> Yeah. Uh, hey, so Devin, if you I I um, >> Yeah. Uh, hey, so Devin, if you I I um, >> Yeah. Uh, hey, so Devin, if you I I um, you know, it's like weird. Vinky always you know, it's like weird. Vinky always you know, it's like weird. Vinky always wants me to do the, you know, the hype wants me to do the, you know, the hype wants me to do the, you know, the hype cycle stuff, you know, the avoid the cycle stuff, you know, the avoid the cycle stuff, you know, the avoid the hype type of stuff. So, if you, if you hype type of stuff. So, if you, if you hype type of stuff. So, if you, if you need any material on the hump of need any material on the hump of need any material on the hump of nonsense, I actually gave nonsense, I actually gave nonsense, I actually gave >> I love the hump of nonsense. >> I love the hump of nonsense. >> I love the hump of nonsense. >> Yeah. So, >> Yeah. So, >> Yeah. So, >> I think I live on the hump of nonsense. >> I think I live on the hump of nonsense. >> I think I live on the hump of nonsense. [laughter] [laughter] [laughter] >> Well, no, no. Here, this is actually you >> Well, no, no. Here, this is actually you >> Well, no, no. Here, this is actually you should listen to the talk cuz I was just should listen to the talk cuz I was just should listen to the talk cuz I was just ripping. I didn't know what the I was ripping. I didn't know what the I was ripping. I didn't know what the I was going to say. But um one of the things going to say. But um one of the things going to say. But um one of the things that did come out of my mouth was the that did come out of my mouth was the that did come out of my mouth was the reason why the hump of nonsense is bad reason why the hump of nonsense is bad reason why the hump of nonsense is bad and this is a concern that I have and and this is a concern that I have and and this is a concern that I have and this is where you know I kind of this is where you know I kind of this is where you know I kind of position the edge AI foundation as being position the edge AI foundation as being position the edge AI foundation as being sort of the sensible sounding board sort of the sensible sounding board sort of the sensible sounding board going forward as the IoT community kind going forward as the IoT community kind going forward as the IoT community kind of butts up against the edge AI stuff.

of butts up against the edge AI stuff. of butts up against the edge AI stuff. Avoid the nonsense and hold the Avoid the nonsense and hold the Avoid the nonsense and hold the community accountable. So if someone's community accountable. So if someone's community accountable. So if someone's talking, squash it because it it hurts talking, squash it because it it hurts talking, squash it because it it hurts everyone else. It hurts everyone else. everyone else. It hurts everyone else. everyone else. It hurts everyone else. like you know the all the hard tough like you know the all the hard tough like you know the all the hard tough engineering work that you guys do what engineering work that you guys do what engineering work that you guys do what like Steve does uh the it gets like Steve does uh the it gets like Steve does uh the it gets underappreciated underappreciated underappreciated and all the attention and capital goes and all the attention and capital goes and all the attention and capital goes to the and that's what um where you know to the and that's what um where you know to the and that's what um where you know if you're going to have a healthy if you're going to have a healthy if you're going to have a healthy thriving ecosystem thriving ecosystem thriving ecosystem and industry there needs to be integrity and industry there needs to be integrity and industry there needs to be integrity right and um the the nonsense distracts right and um the the nonsense distracts right and um the the nonsense distracts from all that and then what you were from all that and then what you were from all that and then what you were saying uh about the investments and you saying uh about the investments and you saying uh about the investments and you know uh the investors and the VCs all know uh the investors and the VCs all know uh the investors and the VCs all looking for the big next hype story you looking for the big next hype story you looking for the big next hype story you know um it's kind of like the role of know um it's kind of like the role of know um it's kind of like the role of the analysts also to squash all that the analysts also to squash all that the analysts also to squash all that stuff so that stuff so that stuff so that >> true >> true >> true >> buyers and investors aren't investing in >> buyers and investors aren't investing in >> buyers and investors aren't investing in you know and these guys don't you know and these guys don't you know and these guys don't get rewarded for trying to like float a get rewarded for trying to like float a get rewarded for trying to like float a valuation rather than creating a real valuation rather than creating a real valuation rather than creating a real business man M business man M business man M >> there's so many companies out there that >> there's so many companies out there that >> there's so many companies out there that don't have a business, they have a don't have a business, they have a don't have a business, they have a technology, but they want to they want technology, but they want to they want technology, but they want to they want to get funded and go public and or some to get funded and go public and or some to get funded and go public and or some kind of weird exit got get bought out.

kind of weird exit got get bought out. kind of weird exit got get bought out. It's like build a business like you know It's like build a business like you know It's like build a business like you know um like uh Bill, um like uh Bill, um like uh Bill, he's got real revenue. He's got profit. he's got real revenue. He's got profit. he's got real revenue. He's got profit. That's a realing business. It's not hey That's a realing business. It's not hey That's a realing business. It's not hey I'm like dirt poor. I don't have any I'm like dirt poor. I don't have any I'm like dirt poor. I don't have any customers, but I have this PowerPoint customers, but I have this PowerPoint customers, but I have this PowerPoint deck and hey, can I get a billion deck and hey, can I get a billion deck and hey, can I get a billion dollars? That's not that's not that's dollars? That's not that's not that's dollars? That's not that's not that's not a business. You're not helping not a business. You're not helping not a business. You're not helping economy. You know what I'm saying? economy. You know what I'm saying? economy. You know what I'm saying? >> By the way, yeah, by the way, Lena, did >> By the way, yeah, by the way, Lena, did >> By the way, yeah, by the way, Lena, did you hit the record button? No, I'm just you hit the record button? No, I'm just you hit the record button? No, I'm just kidding. kidding. kidding. >> Yes, I did. [laughter] >> Unfortunately, yes. I'm going to cut >> Unfortunately, yes. I'm going to cut that out. that out. that out. >> No, you're absolutely right. It's the >> No, you're absolutely right. It's the >> No, you're absolutely right. It's the integrity, but you know, most people integrity, but you know, most people integrity, but you know, most people don't know what they don't know. I mean, don't know what they don't know. I mean, don't know what they don't know. I mean, I'm fortunate, you know, I'm surround I I'm fortunate, you know, I'm surround I I'm fortunate, you know, I'm surround I got a bunch of PhDs and AI on my team got a bunch of PhDs and AI on my team got a bunch of PhDs and AI on my team that that are my detector and that that are my detector and that that are my detector and but most people, you know, but the issue but most people, you know, but the issue but most people, you know, but the issue is there's so much hype around that and is there's so much hype around that and is there's so much hype around that and most people don't know how do I know most people don't know how do I know most people don't know how do I know what's real and what's not because it what's real and what's not because it what's real and what's not because it sounds great and I have no way to really sounds great and I have no way to really sounds great and I have no way to really test whether it's not or not. you got to test whether it's not or not. you got to test whether it's not or not. you got to that's why you want to surround yourself that's why you want to surround yourself that's why you want to surround yourself like you said you need a kitchen cabinet like you said you need a kitchen cabinet like you said you need a kitchen cabinet you need advisors you know and hopefully you need advisors you know and hopefully you need advisors you know and hopefully we have a bunch of startups in the AJ we have a bunch of startups in the AJ we have a bunch of startups in the AJ Foundation and we have Foundation and we have Foundation and we have >> we do a lot of coaching and we do a lot >> we do a lot of coaching and we do a lot >> we do a lot of coaching and we do a lot of matchmaking so that they can get some of matchmaking so that they can get some of matchmaking so that they can get some perspective um on what they're building perspective um on what they're building perspective um on what they're building >> [clears throat] >> [clears throat] >> [clears throat] >> uh from people that have gone through it >> uh from people that have gone through it >> uh from people that have gone through it before and some of those are VCs and before and some of those are VCs and before and some of those are VCs and some of those are just big tech some of those are just big tech some of those are just big tech companies you know they just want to companies you know they just want to companies you know they just want to talk to some of these startups and sort talk to some of these startups and sort talk to some of these startups and sort of give them some perspective so I would of give them some perspective so I would of give them some perspective so I would say if you're a startup out there just say if you're a startup out there just say if you're a startup out there just got to you got to go out and get got to you got to go out and get got to you got to go out and get alternative opinions opinions uh and alternative opinions opinions uh and alternative opinions opinions uh and perspectives on your stuff. Like you perspectives on your stuff. Like you perspectives on your stuff. Like you said, Leonard, don't want to be in a

said, Leonard, don't want to be in a said, Leonard, don't want to be in a vacuum. So, vacuum. So, vacuum. So, >> yeah. And the number one thing, don't >> yeah. And the number one thing, don't >> yeah. And the number one thing, don't that 1.5 trillion or 20 trillion that 1.5 trillion or 20 trillion that 1.5 trillion or 20 trillion [laughter] [laughter] [laughter] economic impact number. economic impact number. economic impact number. Ignore it. That's what I said up on Ignore it. That's what I said up on Ignore it. That's what I said up on stage. This is the number that means stage. This is the number that means stage. This is the number that means absolutely nothing to any of your absolutely nothing to any of your absolutely nothing to any of your prospective customers. They don't give a prospective customers. They don't give a prospective customers. They don't give a about that number. about that number. about that number. >> And yeah, don't focus on it. >> And yeah, don't focus on it. >> And yeah, don't focus on it. >> No. >> No. >> No. >> Build your freaking business. Yeah. >> Build your freaking business. Yeah. >> Build your freaking business. Yeah. Build a freaking business. valuable Build a freaking business. valuable Build a freaking business. valuable problems that can be measured, problems that can be measured, problems that can be measured, >> right? Yeah. Can be measured. You know, >> right? Yeah. Can be measured. You know, >> right? Yeah. Can be measured. You know, what is that business outcome? You know, what is that business outcome? You know, what is that business outcome? You know, everyone gets enamored. Oh, this everyone gets enamored. Oh, this everyone gets enamored. Oh, this [clears throat] is cool technology and [clears throat] is cool technology and [clears throat] is cool technology and you find out it's not applicable to you. you find out it's not applicable to you. you find out it's not applicable to you. And that's a key thing is is it solving And that's a key thing is is it solving And that's a key thing is is it solving your problem? Is there ROI? Am I your problem? Is there ROI? Am I your problem? Is there ROI? Am I regulatory? You know, am I allowed to do regulatory? You know, am I allowed to do regulatory? You know, am I allowed to do it? Um, and what's and and will my it? Um, and what's and and will my it? Um, and what's and and will my people adopt it? Will they trust it? people adopt it? Will they trust it? people adopt it? Will they trust it? That's the key thing. The trust, the That's the key thing. The trust, the That's the key thing. The trust, the security. security. security. Trusting technology is a that's a tall Trusting technology is a that's a tall Trusting technology is a that's a tall order these days. order these days. order these days. >> That's a tough one. >> That's a tough one. >> That's a tough one. >> Ask them why will your customers pay for >> Ask them why will your customers pay for >> Ask them why will your customers pay for this? That's a brutal question to answer this? That's a brutal question to answer this? That's a brutal question to answer if your whole business is based on if your whole business is based on >> I like that. I like that.

>> I like that. I like that. >> Exactly. The only thing I know that >> Exactly. The only thing I know that >> Exactly. The only thing I know that works is I could sell Fredo pies at a works is I could sell Fredo pies at a works is I could sell Fredo pies at a truck. I buy a gas station truck. I buy a gas station truck. I buy a gas station >> and queso. Queso dip. >> and queso. Queso dip. >> and queso. Queso dip. >> And queso. Queso dip. That stuff works. >> And queso. Queso dip. That stuff works. >> And queso. Queso dip. That stuff works. That's a real business. That's a real business. That's a real business. >> Yeah. Yeah, this technology stuff that >> Yeah. Yeah, this technology stuff that >> Yeah. Yeah, this technology stuff that no one understands. no one understands. no one understands. >> And tokens. Tokens. Tokens, guys. >> And tokens. Tokens. Tokens, guys. >> And tokens. Tokens. Tokens, guys. >> Tokens. >> Tokens. >> Tokens. >> You want to buy a token? >> You want to buy a token? >> You want to buy a token? >> Be like that like that guy selling >> Be like that like that guy selling >> Be like that like that guy selling pizzas for bitcoins back in Portland way pizzas for bitcoins back in Portland way pizzas for bitcoins back in Portland way back when. back when. back when. >> Yeah. The thing >> Yeah. The thing >> Yeah. The thing >> Yeah. No, you need you need trust and >> Yeah. No, you need you need trust and >> Yeah. No, you need you need trust and you need something that you're going to you need something that you're going to you need something that you're going to buy and rob. You know, I need to get buy and rob. You know, I need to get buy and rob. You know, I need to get back down to Texas, get more of these back down to Texas, get more of these back down to Texas, get more of these BIE chocolate covered peacons. This BIE chocolate covered peacons. This BIE chocolate covered peacons. This >> what people want. >> what people want. >> what people want. >> This is my this is my advice right now. >> This is my this is my advice right now. >> This is my this is my advice right now. >> Wow. Like serious. Bies. They found out >> Wow. Like serious. Bies. They found out >> Wow. Like serious. Bies. They found out what people wanted. Talk about customer what people wanted. Talk about customer what people wanted. Talk about customer >> obsessed marketing. >> obsessed marketing. >> obsessed marketing. >> Yeah. >> Yeah. >> Yeah. >> By the way, there's a story about Bies. >> By the way, there's a story about Bies. >> By the way, there's a story about Bies. Apparently, they sue a lot of other Apparently, they sue a lot of other Apparently, they sue a lot of other small businesses that use like animal small businesses that use like animal small businesses that use like animal mascots. Have you heard that? mascots. Have you heard that? mascots. Have you heard that? >> No. >> No. >> No. >> Yeah. Yeah. They go after like these mom >> Yeah. Yeah. They go after like these mom >> Yeah. Yeah. They go after like these mom and pop stores that have like various and pop stores that have like various and pop stores that have like various rodent type of mascots and stuff and you rodent type of mascots and stuff and you rodent type of mascots and stuff and you give them cease and desist orders give them cease and desist orders give them cease and desist orders because they because they because they >> Oh, really? Like confuse it with their >> Oh, really? Like confuse it with their >> Oh, really? Like confuse it with their beaver? Is that a beaver? Bucky beaver.

beaver? Is that a beaver? Bucky beaver. beaver? Is that a beaver? Bucky beaver. >> It's a beaver. It's a beaver. Anyway, >> It's a beaver. It's a beaver. Anyway, >> It's a beaver. It's a beaver. Anyway, look it up. Yeah, there's always a dark look it up. Yeah, there's always a dark look it up. Yeah, there's always a dark side to everything, unfortunately. I side to everything, unfortunately. I side to everything, unfortunately. I didn't want to spoil it with your didn't want to spoil it with your didn't want to spoil it with your peacons. peacons. peacons. >> Do they have one for cartoon characters >> Do they have one for cartoon characters >> Do they have one for cartoon characters like Popey? Popey schwarmas. like Popey? Popey schwarmas. like Popey? Popey schwarmas. >> Yeah, remember that? We saw the Popey >> Yeah, remember that? We saw the Popey >> Yeah, remember that? We saw the Popey schwarma. schwarma. schwarma. >> We saw the Popey. >> We saw the Popey. >> We saw the Popey. >> Yeah. Yeah. It didn't look anything like >> Yeah. Yeah. It didn't look anything like >> Yeah. Yeah. It didn't look anything like Louisiana to me. Louisiana to me. Louisiana to me. >> No. No. Coming to America. The knockoff >> No. No. Coming to America. The knockoff >> No. No. Coming to America. The knockoff of McDonald's. Remember coming to of McDonald's. Remember coming to of McDonald's. Remember coming to America? America? America? >> McDonald's. Yeah. >> McDonald's. Yeah. >> McDonald's. Yeah. >> Yes, that's right. >> Yes, that's right. >> Yes, that's right. Is there McDonald's to buy them out? Is there McDonald's to buy them out? Is there McDonald's to buy them out? [laughter] >> So that means we have to abandon our IoT >> So that means we have to abandon our IoT coffee talk chipmunk mascot that we're coffee talk chipmunk mascot that we're coffee talk chipmunk mascot that we're in. [laughter] in. [laughter] in. [laughter] >> We definitely shove that for now. >> We definitely shove that for now. >> We definitely shove that for now. >> Well, we could roll it out as a >> Well, we could roll it out as a >> Well, we could roll it out as a pre-alpha and just see what happens. pre-alpha and just see what happens. pre-alpha and just see what happens. >> Pre-alpha. Exactly. I love it. I love >> Pre-alpha. Exactly. I love it. I love >> Pre-alpha. Exactly. I love it. I love it. it. it. >> Funny. >> Funny. >> Funny. >> I think it's time for lunch. >> I think it's time for lunch. >> I think it's time for lunch. >> Yeah. >> Yeah. >> Yeah. >> I I always love, you know, doing this at >> I I always love, you know, doing this at >> I I always love, you know, doing this at the end of the week with you guys. So the end of the week with you guys. So the end of the week with you guys. So >> Yeah. Isn't that good? Absolutely. >> Yeah. Isn't that good? Absolutely. >> Yeah. Isn't that good? Absolutely. >> Therapy. Good. >> Therapy. Good. >> Therapy. Good. >> It's all good, man. >> It's all good, man. >> It's all good, man. >> Good. Good.

>> Good. Good. >> Good. Good. >> It is good therapy. [clears throat] >> It is good therapy. [clears throat] >> It is good therapy. [clears throat] >> You're right. All right, everybody. I >> You're right. All right, everybody. I >> You're right. All right, everybody. I will see you in Taiwan. will see you in Taiwan. will see you in Taiwan. >> Okay. Yeah. So, hey everyone. Thanks for >> Okay. Yeah. So, hey everyone. Thanks for >> Okay. Yeah. So, hey everyone. Thanks for uh tuning in. We talked about a lot of uh tuning in. We talked about a lot of uh tuning in. We talked about a lot of stuff mostly about the things stuff mostly about the things stuff mostly about the things industries, but we also emphasize that industries, but we also emphasize that industries, but we also emphasize that you must buy Rob's book. Okay? He's you must buy Rob's book. Okay? He's you must buy Rob's book. Okay? He's trying to do good trying to do good trying to do good >> here with IoT. But then, you know what? >> here with IoT. But then, you know what? >> here with IoT. But then, you know what? IoT coffee talk is bringing together the IoT coffee talk is bringing together the IoT coffee talk is bringing together the world of edge AI with IoT with world of edge AI with IoT with world of edge AI with IoT with industrial this and that and enterprise industrial this and that and enterprise industrial this and that and enterprise this and that with cyber this and that with cyber this and that with cyber >> this and that >> this and that >> this and that >> yes safety >> yes safety >> yes safety >> all the things >> all the things >> all the things >> yeah and pretty pretty much we are a >> yeah and pretty pretty much we are a >> yeah and pretty pretty much we are a singularity right wouldn't you say guys singularity right wouldn't you say guys singularity right wouldn't you say guys we areing singularity what we areing singularity what we areing singularity what >> and the safety dance >> and the safety dance >> and the safety dance >> we have that too >> we have that too >> we have that too >> yeah right right and Um, we have not yet >> yeah right right and Um, we have not yet >> yeah right right and Um, we have not yet uh taken on a mascot, but we are uh taken on a mascot, but we are uh taken on a mascot, but we are contemplating. contemplating. contemplating. >> We're thinking about it.

>> We're thinking about it. >> We're thinking about it. >> Yes. A an already copyrighted [laughter] >> Yeah. either character or um what did >> Yeah. either character or um what did you say it was like a farm animal or you say it was like a farm animal or you say it was like a farm animal or whatever. Yeah. whatever. Yeah. whatever. Yeah. >> Yeah. Remember it's all about the >> Yeah. Remember it's all about the >> Yeah. Remember it's all about the communities. Elevate our communities. communities. Elevate our communities. communities. Elevate our communities. www.elevatecommunities.com. uh uh.org. We're going to build this uh uh.org. We're going to build this empire of goodness around Rob's book and empire of goodness around Rob's book and empire of goodness around Rob's book and >> empire of goodness. >> empire of goodness. >> empire of goodness. >> Empire of goodness. And then we're going >> Empire of goodness. And then we're going >> Empire of goodness. And then we're going to interface that using MTP with Edge AI to interface that using MTP with Edge AI to interface that using MTP with Edge AI Foundation to fuel in all this like Foundation to fuel in all this like Foundation to fuel in all this like frigin awesome AI stuff that's going to frigin awesome AI stuff that's going to frigin awesome AI stuff that's going to transform and in and enhance our transform and in and enhance our transform and in and enhance our universe. So universe. So universe. So >> like a transformer. >> like a transformer. >> like a transformer. >> Like a transformer. Exactly. Cybertron. >> Like a transformer. Exactly. Cybertron. >> Like a transformer. Exactly. Cybertron. >> Exactly. Not to be confused with Gundam. >> Exactly. Not to be confused with Gundam. >> Exactly. Not to be confused with Gundam. >> Right. Right. Right. So we don't have >> Right. Right. Right. So we don't have >> Right. Right. Right. So we don't have Battlestar Galactica. Our love.

Battlestar Galactica. Our love. Battlestar Galactica. Our love. >> Yes. So and wonderful to have you Steve, >> Yes. So and wonderful to have you Steve, >> Yes. So and wonderful to have you Steve, Pete, Pete, Pete, >> uh Rob, and it was great to have on >> uh Rob, and it was great to have on >> uh Rob, and it was great to have on earlier. And we will see you next week. earlier. And we will see you next week. earlier. And we will see you next week. Remember, follow us, like, and share. Remember, follow us, like, and share. Remember, follow us, like, and share. that bell. that bell. that bell. >> Yeah. >> Yeah. >> Yeah. >> Wiiotcopytalk.com. >> We're still waiting for that first >> We're still waiting for that first comment. Come on, comment. Come on, comment. Come on, >> give us some comments. Be the first. >> give us some comments. Be the first. >> give us some comments. Be the first. >> Be the first. >> Be the first. >> Be the first. >> Even if it's mom. >> Even if it's mom. >> Even if it's mom. >> It's kind of like that time to first >> It's kind of like that time to first >> It's kind of like that time to first token. We're waiting that time to first token. We're waiting that time to first token. We're waiting that time to first comment on YouTube. We are YouTubers and comment on YouTube. We are YouTubers and comment on YouTube. We are YouTubers and we're also on wherever you get your we're also on wherever you get your we're also on wherever you get your podcasts. That's right. podcasts. That's right. podcasts. That's right. >> In case you don't want to see our faces. >> In case you don't want to see our faces. >> In case you don't want to see our faces. >> Yeah. >> Yeah. >> Yeah. >> Have a good weekend, though. >> Have a good weekend, though. >> Have a good weekend, though. >> All right. >> All right. >> All right. >> All right, you guys. here. Thank you. >> All right, you guys. here. Thank you. >> All right, you guys. here. Thank you. [music]